🆚 Epsilon vs. Viant DSP

Compare technologies based on real-world usage data *

Type

Identity resolution software solution
Advertising technology

About

Epsilon is an enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.

It is built around the PeopleCloud platform for customer data management, audience targeting, messaging, loyalty and media activation, and the COREid identity resolution system that links consumer data across devices and channels using deterministic and probabilistic matching, covering more than 200 million profiles.

Viant DSP is a demand-side platform that enables marketers to plan, execute and measure programmatic advertising campaigns in a single platform.

Headquarters

Irving, Texas, United States
Irvine, California, United States

Website

Pricing

Free version ❌
Custom
CDP Identity Essentials$10,000/month
Epsilon PeopleCloud Loyalty$30,000+/year
Consumer Data Insights Premium$60,000/year
Free version ❌
Custom

Categories

Identity Resolution › Rank #8
CDP › Rank #10
Advertising › Rank #64
Advertising › Rank #109
Marketing Attribution › Rank #7
Marketing Automation › Rank #19

Popularity

Determined by the number of sites using each technology.

The Epsilon identity resolution software solution is 3 times more popular than Viant DSP.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Epsilon is more popular in the United States, the United Kingdom, and Germany, while Viant DSP is more popular in Switzerland and China.
United States
United Kingdom
Germany
Czech Republic
Singapore
Canada
Spain
Australia
France
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Epsilon is more popular among sites focused on business, entertainment, and general news, while Viant DSP is more commonly used on education and reference, and motor vehicles sites.
Business
Entertainment
General News
Online Shopping
Marketing/Merchandising
Health
Fashion/Beauty
Blogs/Wiki
Education/Reference
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,333
View more ➝
Name
Rank
#1,629
#3,721
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.