🆚 Eyeota vs. Lotame

Compare technologies based on real-world usage data *

📈 Lotame is much more popular than Eyeota.
🌎 Lotame is more popular in the United States, Turkey, and the United Kingdom.
🌍 Eyeota is more popular in Japan.

Eyeota

Lotame

Type

Data management platform

About

Eyeota is a global provider of audience data for marketing and advertising.

Lotame is an end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.

Headquarters

Singapore

Columbia, Maryland, United States

Website

eyeota.com #1,687,778

lotame.com #524,120

Pricing

Free version ❌

Custom

Popularity

Determined by the number of sites using each technology.

The Lotame DMP is 9 times more popular than Eyeota.

Total websites

Market share

DMP

Popularity by country

Determined by the number of sites detected from each country.

Lotame is more popular in the United States, Turkey, and the United Kingdom, while Eyeota is more popular in Japan.

United States

Turkey

United Kingdom

Indonesia

Canada

Australia

Germany

India

Singapore

Netherlands

Awards

⭐ 8th most popular in Japan in the DMP category.
⭐ 10th most popular in the United States in the DMP category.

🥇 Most popular in Indonesia in the Identity Resolution category.
🥇 Most popular in Indonesia in the DMP category.
🥇 Most popular in Singapore in the Identity Resolution category.
🥇 Most popular in Greece in the Identity Resolution category.
🥇 Most popular in New Zealand in the Identity Resolution category.

Popularity by domain category

Determined by the number of sites in each category.

Lotame is more popular among sites focused on general news, business, and entertainment, while Eyeota is more commonly used on motor vehicles and auctions and classifieds sites.

General News

Business

Entertainment

Blogs/Wiki

Online Shopping

Marketing/Merchandising

Finance/Banking

Education/Reference

Sports

Health