🆚 Fathom vs. Hotjar

Compare technologies based on real-world usage data *

Type

Web analytics tool
Web analytics tool

About

Fathom is a privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic.

It offers lightweight, cookieless analytics with accurate human visitor data, an intuitive dashboard with real-time metrics, custom event and UTM campaign tracking, unlimited data retention, email reporting and API access, and an open-source self-hosted Lite version.

Hotjar is a web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

It offers click, scroll, move, and tap heatmaps, session recordings of real user journeys, on-site surveys and feedback widgets, conversion funnel and trend tracking, dashboards to aggregate metrics, and filters and segmentation to examine behavior by device or attributes.

Headquarters

Victoria, British Columbia, Canada
St. Julian's, Malta

Website

Pricing

Free version ✔️Fathom Lite, open source
$15+/month
Free version ✔️20K sessions, 5K session replays per month
Growth
(7K+ sessions)
$49+/month
Pro
(1M+ sessions)
Custom

Categories

Analytics › Rank #34
Analytics › Rank #7
Feedback › Rank #2

Popularity

Determined by the number of sites using each technology.

The Hotjar web analytics tool is 15 times more popular than Fathom.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Hotjar is more popular in the United States, the United Kingdom, and the Netherlands, while Fathom is more popular in the Faroe Islands and Saint Helena.
United States
United Kingdom
Netherlands
Australia
Germany
France
Brazil
Poland
Canada
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Hotjar is more popular than Fathom in all market segments.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Education/Reference
Travel
Fashion/Beauty
Health
Finance/Banking
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,229
#6,061
View more ➝
Name
Rank
View more ➝

See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.