🆚 Google Marketing Platform vs. Google Ads
- 📈 Google Ads is much more popular than Google Marketing Platform.
- 🌍 Google Ads is more popular in all countries.
- ⭐ Google Marketing Platform is particularly popular in Japan.
Statistics based on 3.3M+ analyzed websites. About this data
Google AdsType
Advertising technology
Advertising technology
About
An online advertising and analytics platform from Google.
Google Ads is a pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, 
YouTube, 
Maps, and a large network of third-party partner sites including ones monetizing through 
Google AdSense.
It supports keyword-based search campaigns, audience and demographic targeting, automated bidding, responsive display and video formats, and conversion tracking.
Headquarters
Mountain View, California, United States
Mountain View, California, United States
Categories
Popularity
Determined by the number of sites using each technology.
Google Ads advertising technology is 15 times more popular than Google Marketing Platform.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Google Ads is more popular than Google Marketing Platform in all countries.
United States
Japan
United Kingdom
Germany
India
Australia
Brazil
Spain
Poland
France
Awards
- 🥉 Third most popular in Japan in the Advertising category.
- ⭐ 7th most popular in Singapore in the Advertising category.
- ⭐ 7th most popular in the United Arab Emirates in the Advertising category.
- ⭐ 8th most popular in Taiwan in the Advertising category.
- ⭐ 8th most popular in Hong Kong in the Advertising category.
- 🥇 Most popular in the United States in the Advertising category.
- 🥇 Most popular in the United Kingdom in the Advertising category.
- 🥇 Most popular in Germany in the Ad Tracking category.
- 🥇 Most popular in Japan in the Ad Tracking category.
- 🥇 Most popular in Australia in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Google Ads is more popular than Google Marketing Platform in all market segments.
Online Shopping
Business
Marketing/Merchandising
Internet Services
Education/Reference
Travel
Fashion/Beauty
Health
Software/Hardware
Finance/Banking
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Microsoft Advertising
Ezoic
Criteo
Click.ru🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,359,906 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.