🆚 Google Marketing Platform vs. Quantcast
- 📈 Quantcast is as popular as Google Marketing Platform.
- 🌎 Quantcast is more popular in the United States, the United Kingdom, and Italy.
- 🌍 Google Marketing Platform is more popular in Japan, France, and Germany.
Statistics based on 3.3M+ analyzed websites. About this data
Type
Advertising technology
Web analytics tool
About
An online advertising and analytics platform from Google.
Quantcast is a digital platform specializing in real-time advertising, audience measurement and consent management.
Headquarters
Mountain View, California, United States
San Francisco, California, United States
Pricing
Free version ✔️Quantcast Measure
Quantcast AdvertiseCustom
Categories
Popularity
Determined by the number of sites using each technology.
The Quantcast web analytics tool is as popular as Google Marketing Platform.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Quantcast is more popular in the United States, the United Kingdom, and Italy, while Google Marketing Platform is more popular in Japan, France, and Germany.
Japan
United States
United Kingdom
France
Germany
Spain
Australia
Italy
Canada
Netherlands
Awards
- 🥉 Third most popular in Japan in the Advertising category.
- ⭐ 7th most popular in Singapore in the Advertising category.
- ⭐ 7th most popular in the United Arab Emirates in the Advertising category.
- ⭐ 8th most popular in Taiwan in the Advertising category.
- ⭐ 8th most popular in Hong Kong in the Advertising category.
- 🥉 Third most popular in Japan in the Analytics category.
- ⭐ 4th most popular in Japan in the Advertising category.
- ⭐ 7th most popular in Greece in the Advertising category.
- ⭐ 8th most popular in Greece in the Analytics category.
- ⭐ 9th most popular in Ireland in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Quantcast is more popular among sites focused on blogs and wiki, marketing and merchandising, and entertainment, while Google Marketing Platform is more commonly used on business, finance and banking, and online shopping sites.
Blogs/Wiki
Business
Marketing/Merchandising
Entertainment
Finance/Banking
Online Shopping
Sports
General News
Education/Reference
Travel
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.

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