🆚 Google Marketing Platform vs. Setupad
- 📈 Google Marketing Platform is much more popular than Setupad.
- 🌎 Google Marketing Platform is more popular in Japan, the United States, and the United Kingdom.
- 🌍 Setupad is more popular in Lithuania, Latvia, and Estonia.
Type
About
Google Marketing Platform is an enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.
It integrates advertising tools such as Campaign Manager 360, Display & Video 360, and Search Ads 360 with analytics tools including 
Analytics 360, 
Tag Manager 360, and 
Data Studio.
Setupad is ad optimization platform that helps publishers increase advertising revenue by optimizing programmatic demand.
It offers hybrid header bidding with both client-side and server-side Prebid integrations, supports 
Google Ad Manager and 
AdSense setups, and provides access to more than 30 premium supply-side platforms, including Google Open Bidding and Amazon Transparent Ad Marketplace.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥉 Third most popular in Japan in the Advertising category.
- ⭐ 5th most popular in Singapore in the Advertising category.
- ⭐ 7th most popular in Hong Kong in the Advertising category.
- ⭐ 8th most popular in New Zealand in the Advertising category.
- ⭐ 8th most popular in Taiwan in the Advertising category.
- ⭐ 5th most popular in Lithuania in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.