🆚 Google Ad Manager vs. Taboola

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Google Ad Manager is an ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.

It requires a valid Google AdSense account, offers unified ad serving with real time bidding across multiple demand sources, and supports multiple ad exchanges and networks including Google Display Network, Ad Exchange, and other third-party options.

Taboola is a native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites.

Headquarters

Mountain View, California, United States
New York, United States

Website

Pricing

Revenue share50%-70%

Categories

Advertising › Rank #7
Advertising › Rank #13

Popularity

Determined by the number of sites using each technology.

Google Ad Manager advertising technology is 4 times more popular than Taboola.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Google Ad Manager is more popular in the United States, the United Kingdom, and Japan, while Taboola is more popular in Turkey, Israel, and the British Virgin Islands.
United States
United Kingdom
Japan
Germany
France
Spain
Brazil
Italy
Canada
India

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google Ad Manager is more popular among sites focused on general news, entertainment, and blogs and wiki, while Taboola is more commonly used on online shopping sites.
General News
Entertainment
Blogs/Wiki
Business
Sports
Marketing/Merchandising
Online Shopping
Education/Reference
Portal Sites
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.