🆚 Gumroad vs. Lazada

📈 Lazada is four times more popular than Gumroad.
🌎 Lazada is more popular in Indonesia, the United States, and Vietnam.
🌍 Gumroad is more popular in Germany, Canada, and India.

Statistics based on 3.4M+ analyzed websites. About this data

Gumroad

Lazada

Type

E-commerce platform

Online marketplace

About

Gumroad is an e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience.

It supports digital downloads, online courses, subscriptions or memberships, license keys for software, and global payments while handling payment processing and VAT/tax collection.

Lazada is an Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

It offers integrated digital payments including Lazada Wallet and local options, end-to-end logistics and fulfillment services through its Lazada Express network, premium LazMall flagship stores with authenticity guarantees and returns, and seller tools for inventory and sales management.

Headquarters

San Francisco, California, United States

Singapore

Website

gumroad.com #1,032

lazada.com #71,098

Pricing

Direct transaction fee10% + $0.50

Marketplace transaction fee30%

Popularity

Determined by the number of sites using each technology.

The Lazada marketplace is 4 times more popular than Gumroad.

Total websites

Market share

Marketplaces

Popularity by country

Determined by the number of sites detected from each country.

Lazada is more popular in Indonesia, the United States, and Vietnam, while Gumroad is more popular in Germany, Canada, and India.

Indonesia

United States

Vietnam

Thailand

Singapore

Malaysia

Philippines

United Kingdom

China

Germany

Awards

🥈 Second most popular in Vietnam in the Subscriptions category.
🥉 Third most popular in Vietnam in the Marketplaces category.
🥉 Third most popular in India in the Marketplaces category.
⭐ 5th most popular in Vietnam in the E-Commerce category.
⭐ 5th most popular in Vietnam in the Payments category.

🥇 Most popular in Indonesia in the Marketplaces category.
🥇 Most popular in Singapore in the Marketplaces category.
🥇 Most popular in the Philippines in the Marketplaces category.
🥇 Most popular in Cambodia in the Marketplaces category.
🥇 Most popular in Iceland in the Marketplaces category.

Popularity by domain category

Determined by the number of sites in each category.

Lazada is more popular among sites focused on online shopping, business, and marketing and merchandising, while Gumroad is more commonly used on Internet services, technical, business forums, and art, culture and heritage sites.

Blogs/Wiki

Online Shopping

Business

Marketing/Merchandising

Education/Reference

Entertainment

Internet Services

Software/Hardware

Technical/Business Forums

Health

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#1,032

#3,453

#12,160

#12,923

#13,862

Name

Rank

#48

#203

#386