🆚 Icegram Express vs. Mailchimp

Compare technologies based on real-world usage data *

📈 Mailchimp is much more popular than Icegram Express.
🌎 Mailchimp is more popular in the United States, the United Kingdom, and Australia.
🌍 Icegram Express is more popular in Sierra Leone.

Type

Email marketing platform

About

Icegram Express (formerly Email Subscribers) is a privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce.

It allows sending automated email newsletters and post notifications, handles opt-in forms and subscription management, stores subscriber data with consent tracking, and offers basic analytics on sends and opens.

Mailchimp is a marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

It offers advanced audience segmentation and behavioral targeting, automated customer-journey workflows such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, and API-based transactional emails with a reported delivery rate of over 99 percent.

Headquarters

Covina, California, United States

Atlanta, Georgia, United States

Website

icegram.com/express/ #157,401

mailchimp.com #3,405

Pricing

Free version ✔️Starter, open source

Pro$129/year

Max$229/year

Email MarketingFree version ✔️Max. emails: 1K monthly or 500 daily
Essentials (5K+ emails)$13+/month
Standard (6K+ emails)$20+/month
Premium (7.5K+ emails)$350+/month

Transactional Email1–500K emails$20/25K emails
500K-1M emails$18/25K emails
1M-2M emails$16/25K emails
2M-3M emails$14/25K emails
3M-4M emails$12/25K emails
4M+ emails$10/25K emails

SMS Marketing (available in 12 countries, requires the Essentials plan or higher)Price per SMS varies by country