🆚 Kit vs. RB2B

Compare technologies based on real-world usage data *

📈 Kit is three times more popular than RB2B.
🌎 Kit is more popular in the United States, the United Kingdom, and Canada.
🌍 RB2B is more popular in India, Israel, and Saint Vincent and the Grenadines.

Kit

RB2B

Type

Email marketing platform

Lead generation tool

About

Kit (formerly ConvertKit) is an email marketing and creator-focused platform that helps creators build and monetize their audiences.

It offers tagging and segmentation of subscribers, landing pages and opt-in forms, a visual automation builder for workflows, and tools for selling digital products, subscriptions, and paid newsletters.

RB2B is a visitor identification solution that identifies US website visitors and their LinkedIn profiles.

Headquarters

Boise, Idaho, United States

Austin, Texas, United States

Website

kit.com #8,101

rb2b.com #226,105

Pricing

Free version ✔️Free for newsletters with up to 10,000 subscribers, includes Kit branding

Creator1K subscribers$39/month
3K subscribers$59/month
5K subscribers$89/month
10K subscribers$139/month
25K subscribers$199/month

Creator Pro1K subscribers$79/month
3K subscribers$99/month
5K subscribers$139/month
10K subscribers$189/month
25K subscribers$279/month

Free version ✔️

PRO+$149+/month

Popularity

Determined by the number of sites using each technology.

The Kit email marketing platform is 2.7 times more popular than RB2B.

Total websites

Market share

Lead Generation

Popularity by country

Determined by the number of sites detected from each country.

Kit is more popular in the United States, the United Kingdom, and Canada, while RB2B is more popular in India, Israel, and Saint Vincent and the Grenadines.

United States

United Kingdom

Canada

Australia

India

Germany

Netherlands

France

Ireland

Spain

Awards

⭐ 7th most popular in the United States in the Marketing Automation category.
⭐ 7th most popular in Canada in the Marketing Automation category.
⭐ 7th most popular in Japan in the Email Marketing category.
⭐ 9th most popular in the United States in the Email Marketing category.
⭐ 9th most popular in Canada in the Email Marketing category.

⭐ 7th most popular in the United States in the Lead Generation category.
⭐ 7th most popular in India in the Lead Generation category.
⬆️ 38th most popular in India in the Analytics category.
⬆️ 40th most popular in the United States in the Analytics category.
⬆️ 54th most popular in Canada in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Kit is more popular among sites focused on blogs and wiki, marketing and merchandising, and recreation and hobbies, while RB2B is more commonly used on business, Internet services, and software and hardware sites.

Blogs/Wiki

Business

Marketing/Merchandising

Internet Services

Recreation/Hobbies

Education/Reference

Restaurants

Real Estate

Software/Hardware

Online Shopping