🆚 Lazada vs. Wildberries

Compare technologies based on real-world usage data *

Type

Online marketplace
Online marketplace

About

Lazada is an Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

It offers integrated digital payments including Lazada Wallet and local options, end-to-end logistics and fulfillment services through its Lazada Express network, premium LazMall flagship stores with authenticity guarantees and returns, and seller tools for inventory and sales management.

Wildberries is a major Russian online marketplace that sells a broad range of products including clothing, footwear, electronics, home goods, beauty items, toys, groceries, and more to millions of customers across Russia and neighbouring countries.

It features a catalogue with hundreds of thousands of sellers and millions of SKUs, a large logistics network of tens of thousands of pickup points and warehouses, and AI-enhanced search and recommendation tools.

Headquarters

Singapore
Moscow, Russia

Website

Categories

Marketplaces › Rank #2
Marketplaces › Rank #32

Popularity

Determined by the number of sites using each technology.

The Lazada marketplace is 10 times more popular than Wildberries.
Total websites

Market share

Marketplaces

Popularity by country

Determined by the number of sites detected from each country.

Lazada is more popular in Indonesia, the United States, and Vietnam, while Wildberries is more popular in Russia, Belarus, and Ukraine.
Indonesia
United States
Russia
Vietnam
Thailand
Singapore
Malaysia
Philippines
China
United Kingdom

Awards

Popularity by domain category

Determined by the number of sites in each category.

Lazada is more popular among sites focused on online shopping, marketing and merchandising, and business, while Wildberries is more commonly used on fashion and beauty sites.
Online Shopping
Marketing/Merchandising
Business
Blogs/Wiki
Education/Reference
Entertainment
Software/Hardware
Fashion/Beauty
Internet Services
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#20,209
#22,929
#24,553
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.