🆚 Magnite vs. Tapad
- 📈 Magnite is four times more popular than Tapad.
- 🌎 Magnite is more popular in the United States, the United Kingdom, and Turkey.
- 🌍 Tapad is more popular in Greece, Romania, and Saudi Arabia.
Statistics based on 3.3M+ analyzed websites. About this data
MagniteType
Advertising technology
Advertising technology
About
Magnite is an omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.
It combines Rubicon's programmatic exchange capability with Telaria's connected-TV expertise to enable publishers to monetize across CTV, display, video, mobile, and audio formats.
Tapad Graph enables marketers to identify customers across multiple devices and apply programmatic targeting, media measurement, attribution, and personalization.
Headquarters
New York, United States
New York, United States
Categories
Advertising › Rank #21
Advertising › Rank #67
Popularity
Determined by the number of sites using each technology.
Magnite advertising technology is 4 times more popular than Tapad.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Magnite is more popular in the United States, the United Kingdom, and Turkey, while Tapad is more popular in Greece, Romania, and Saudi Arabia.
United States
United Kingdom
Turkey
Germany
France
Canada
Italy
Japan
Spain
Sweden
Awards
- ⭐ 10th most popular in Sweden in the Advertising category.
- 🔥 12nd most popular in Canada in the Advertising category.
- 🔥 13rd most popular in Turkey in the Advertising category.
- 🔥 15th most popular in the Czech Republic in the Advertising category.
- 🔥 16th most popular in the United Kingdom in the Advertising category.
- ⬆️ 21st most popular in Greece in the Advertising category.
- ⬆️ 26th most popular in Switzerland in the Advertising category.
- ⬆️ 30th most popular in Canada in the Advertising category.
- ⬆️ 39th most popular in Australia in the Advertising category.
- ⬆️ 42nd most popular in France in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Magnite is more popular than Tapad in all market segments.
General News
Online Shopping
Sports
Business
Blogs/Wiki
Marketing/Merchandising
Entertainment
Fashion/Beauty
Finance/Banking
Health
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
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Epsilon🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.