🆚 Mailchimp vs. MailerLite

Compare technologies based on real-world usage data *

📈 Mailchimp is much more popular than MailerLite.
🌎 Mailchimp is more popular in the United States, the United Kingdom, and Australia.
🌍 MailerLite is more popular in Poland and Lithuania.

Type

Email marketing platform

About

Mailchimp is a marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

It offers advanced audience segmentation and behavioral targeting, automated customer-journey workflows such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, and API-based transactional emails with a reported delivery rate of over 99 percent.

MailerLite is an email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns.

It features a drag-and-drop email editor, automation workflows, subscriber segmentation, A/B testing, pop-ups and landing pages, and built-in analytics.

Headquarters

Atlanta, Georgia, United States

San Francisco, California, United States

Website

mailchimp.com #3,405

mailerlite.com #411

Pricing

Email MarketingFree version ✔️Max. emails: 1K monthly or 500 daily
Essentials (5K+ emails)$13+/month
Standard (6K+ emails)$20+/month
Premium (7.5K+ emails)$350+/month

Transactional Email1–500K emails$20/25K emails
500K-1M emails$18/25K emails
1M-2M emails$16/25K emails
2M-3M emails$14/25K emails
3M-4M emails$12/25K emails
4M+ emails$10/25K emails

SMS Marketing (available in 12 countries, requires the Essentials plan or higher)Price per SMS varies by country

MarketingFree version ✔️1 user, 500 subscribers, 12K monthly emails
Growing Business
(3 users, unlimited emails)$10+/month
Advanced
(unlimited users, unlimited emails)$20+/month

TransactionalFree version ✔️500 emails, 10 email verification credits
Hobby
(5K emails)$7/month
Starter
(50K+ emails, 100 SMS)$35+/month
Professional
(50K+ emails, 150 SMS)$110+/month

Popularity

Determined by the number of sites using each technology.

The Mailchimp email marketing platform is 11 times more popular than MailerLite.

Total websites

Market share

Email Marketing

Popularity by country

Determined by the number of sites detected from each country.

Mailchimp is more popular in the United States, the United Kingdom, and Australia, while MailerLite is more popular in Poland and Lithuania.

United States

United Kingdom

Australia

Netherlands

Canada

Spain

Italy

Germany

France

India