🆚 Mailchimp vs. OneSignal

Compare technologies based on real-world usage data *

📈 Mailchimp is much more popular than OneSignal.
🌎 Mailchimp is more popular in the United States, the United Kingdom, and Australia.
🌍 OneSignal is more popular in Turkey, Azerbaijan, and Albania.

Type

Email marketing platform

Push notification platform

About

Mailchimp is a marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

It offers advanced audience segmentation and behavioral targeting, automated customer-journey workflows such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, and API-based transactional emails with a reported delivery rate of over 99 percent.

OneSignal is an omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile.

It supports unified campaigns across channels, audience segmentation and dynamic personalization, automated workflows with visual "Journeys", A/B testing, real-time analytics, and integration via SDKs and APIs.

Headquarters

Atlanta, Georgia, United States

San Mateo, California, United States

Website

mailchimp.com #3,405

onesignal.com #31,565

Pricing

Email MarketingFree version ✔️Max. emails: 1K monthly or 500 daily
Essentials (5K+ emails)$13+/month
Standard (6K+ emails)$20+/month
Premium (7.5K+ emails)$350+/month

Transactional Email1–500K emails$20/25K emails
500K-1M emails$18/25K emails
1M-2M emails$16/25K emails
2M-3M emails$14/25K emails
3M-4M emails$12/25K emails
4M+ emails$10/25K emails

SMS Marketing (available in 12 countries, requires the Essentials plan or higher)Price per SMS varies by country

Free version ✔️Unlimited mobile push, max 10,000 web push subscribers per send, 10,000 free email sends per month

Growth
(20,000 email sends included)Platform cost$19/month
Mobile Push$0.012/monthly active user
Web Push$0.004/subscriber
Email$1.50/1K sends

Popularity

Determined by the number of sites using each technology.

The Mailchimp email marketing platform is 7 times more popular than OneSignal.

Total websites

Market share

Email Marketing

Popularity by country

Determined by the number of sites detected from each country.

Mailchimp is more popular in the United States, the United Kingdom, and Australia, while OneSignal is more popular in Turkey, Azerbaijan, and Albania.

United States

United Kingdom

Australia

Netherlands

Italy

Spain

Canada

Germany

France

India

Awards

🥇 Most popular in the United States in the Marketing Automation category.
🥇 Most popular in the United States in the Email Marketing category.
🥇 Most popular in the United Kingdom in the Marketing Automation category.
🥇 Most popular in the United Kingdom in the Email Marketing category.
🥇 Most popular in Australia in the Email Marketing category.

🥇 Most popular in India in the Push Notifications category.
🥇 Most popular in Turkey in the Push Notifications category.
🥇 Most popular in Turkey in the Email Marketing category.
🥇 Most popular in Brazil in the Push Notifications category.
🥇 Most popular in Greece in the Push Notifications category.

Popularity by domain category

Determined by the number of sites in each category.

Mailchimp is more popular among sites focused on business, online shopping, and marketing and merchandising, while OneSignal is more commonly used on general news sites.

Business

Online Shopping

Marketing/Merchandising

Blogs/Wiki

Entertainment

General News

Education/Reference

Travel

Non-Profit/Advocacy/NGO

Internet Services