🆚 Matomo vs. Umami

Compare technologies based on real-world usage data *

Type

Web analytics tool
Web analytics tool

About

Matomo is an open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.

It provides real-time traffic reports with no data sampling, custom dashboards, multi-site management, campaign and event tracking, detailed visitor profiles, e-commerce and goal analytics, privacy-focused GDPR features, tag management, APIs, and integrations with over 100 CMS and e-commerce platforms.

Umami is an open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data.

It offers cookieless tracking, real-time dashboards, custom event tracking, multi-site support, full self-hosting with complete data ownership, and advanced segmentation and cohort analysis tools available since version 3.

Headquarters

Wellington, New Zealand
San Francisco, California, United States

Website

Pricing

Free version ✔️Self-hosted, open source
Cloud Business€22+/month
Free version ✔️Open source
Umami Cloud
Free version ✔️3 websites, 100K events per month
Pro (1M events)$20/month
EnterpriseCustom

Categories

Analytics › Rank #5
Analytics › Rank #46

Popularity

Determined by the number of sites using each technology.

The Matomo web analytics tool is 22 times more popular than Umami.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Matomo is more popular in Germany, France, and the United States, while Umami is more popular in Turkmenistan, Bhutan, and Palau.
Germany
France
United States
Italy
Austria
United Kingdom
Switzerland
Netherlands
Spain
Czech Republic

Awards

Popularity by domain category

Determined by the number of sites in each category.

Matomo is more popular than Umami in all market segments.
Business
Education/Reference
Marketing/Merchandising
Online Shopping
Internet Services
Public Information
Blogs/Wiki
Non-Profit/Advocacy/NGO
Travel
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
ep**ner.com
#118
cam4.com
#283
s*xemodel.com
#584
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.