🆚 Microdata vs. oEmbed

Compare technologies based on real-world usage data *
Microdata
oEmbed

Type

Semantic markup technology
Semantic markup technology

About

Microdata is an HTML specification that is used to nest metadata within a document, in parallel with the existing content.

oEmbed is a format for allowing an embedded representation of a URL on third party sites.

Headquarters

Cambridge, Massachusetts, United States

Website

html.spec.whatwg.org
oembed.com #4,020,364

Categories

Semantic Markup › Rank #7
Semantic Markup › Rank #5

Popularity

Determined by the number of sites using each technology.

OEmbed semantic markup technology is 1.8 times more popular than Microdata.
Total websites

Market share

Semantic Markup

Popularity by country

Determined by the number of sites detected from each country.

oEmbed is more popular in the United States, Germany, and the United Kingdom, while Microdata is more popular in Russia, Korea, and China.
United States
Germany
United Kingdom
Spain
France
Italy
Netherlands
Australia
Japan
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

oEmbed is more popular among sites focused on business, marketing and merchandising, and blogs and wiki, while Microdata is more commonly used on online shopping, fashion and beauty, and technical, business forums sites.
Business
Marketing/Merchandising
Blogs/Wiki
Online Shopping
Education/Reference
Internet Services
Travel
Entertainment
Health
Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1
#3
#7
#17
#23
View more ➝
Name
Rank
#447
#556
#590
#824
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.