🆚 Microsoft Advertising vs. PopIn
- 📈 Microsoft Advertising is much more popular than PopIn.
- 🌍 Microsoft Advertising is more popular in all countries.
- ⭐ PopIn is particularly popular in Japan.
Type
About
Microsoft Advertising is a pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.
It supports keyword-based search campaigns, native and display ads, LinkedIn profile targeting for professional attributes, automated bidding strategies, and offline and online conversion tracking via the Universal Event Tracking tag.
PopIn is a Japanese demand-side advertising platform focused on native and content recommendation advertising.
It uses AI and natural language processing for contextual targeting, automated bid optimization, and content recommendation, supports native ad distribution across more than 650 media properties, and provides multilingual campaign management for Asian markets.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥉 Third most popular in the United States in the Advertising category.
- 🥉 Third most popular in China in the Advertising category.
- ⭐ 4th most popular in the United Kingdom in the Advertising category.
- ⭐ 4th most popular in the Netherlands in the Advertising category.
- ⭐ 4th most popular in Australia in the Advertising category.
- 🔥 12nd most popular in Taiwan in the Advertising category.
- ⬆️ 28th most popular in Japan in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,795 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.
PopIn
Amazon Advertising
Yahoo! Japan Retargeting