🆚 Microsoft Advertising vs. Sovrn
- 📈 Microsoft Advertising is much more popular than Sovrn.
- 🌎 Microsoft Advertising is more popular in the United States, the United Kingdom, and Germany.
- 🌍 Sovrn is more popular in Vietnam and Iran.
Statistics based on 3.3M+ analyzed websites. About this data
Microsoft AdvertisingType
Advertising technology
Advertising technology
About
Microsoft Advertising is a pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.
It supports keyword-based search campaigns, native and display ads, 
LinkedIn profile targeting for professional attributes, automated bidding strategies, and offline and online conversion tracking via the Universal Event Tracking tag.
Sovrn is a programmatic advertising and publisher platform.
Headquarters
Redmond, Washington, United States
Boulder, Colorado, United States
Categories
Advertising › Rank #6
Advertising › Rank #42
Popularity
Determined by the number of sites using each technology.
Microsoft Advertising technology is 17 times more popular than Sovrn.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Microsoft Advertising is more popular in the United States, the United Kingdom, and Germany, while Sovrn is more popular in Vietnam and Iran.
United States
United Kingdom
Germany
France
Netherlands
Australia
Canada
Spain
Italy
Turkey
Awards
- 🥉 Third most popular in the United States in the Advertising category.
- 🥉 Third most popular in China in the Advertising category.
- ⭐ 4th most popular in the United Kingdom in the Advertising category.
- ⭐ 4th most popular in Germany in the Advertising category.
- ⭐ 4th most popular in the Netherlands in the Advertising category.
- ⭐ 9th most popular in Vietnam in the Advertising category.
- 🔥 20th most popular in Japan in the Advertising category.
- ⬆️ 24th most popular in Turkey in the Advertising category.
- ⬆️ 24th most popular in Romania in the Advertising category.
- ⬆️ 27th most popular in Russia in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Microsoft Advertising is more popular than Sovrn in all market segments.
Online Shopping
Business
Marketing/Merchandising
Fashion/Beauty
General News
Travel
Finance/Banking
Internet Services
Software/Hardware
Health
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Google AdSense
Google Ad Manager
Ezoic
Criteo
Amazon Advertising
Magnite
OpenX🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.