🆚 Microsoft Advertising vs. The Trade Desk
- 📈 Microsoft Advertising is five times more popular than The Trade Desk.
- 🌎 Microsoft Advertising is more popular in the United States, the United Kingdom, and Germany.
- 🌍 The Trade Desk is more popular in Korea, Bahrain, and Cambodia.
Microsoft Advertising
The Trade DeskType
About
Microsoft Advertising is a pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.
It supports keyword-based search campaigns, native and display ads, 
LinkedIn profile targeting for professional attributes, automated bidding strategies, and offline and online conversion tracking via the Universal Event Tracking tag.
The Trade Desk is a programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.
It is built around the Kokai platform powered by Koa AI, which uses distributed machine learning models to evaluate impressions, forecast performance, and optimize bids in real time.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥉 Third most popular in the United States in the Advertising category.
- 🥉 Third most popular in China in the Advertising category.
- ⭐ 4th most popular in the United Kingdom in the Advertising category.
- ⭐ 4th most popular in Germany in the Advertising category.
- ⭐ 4th most popular in the Netherlands in the Advertising category.
- ⭐ 9th most popular in the United States in the Advertising category.
- ⭐ 9th most popular in New Zealand in the Advertising category.
- ⭐ 10th most popular in Australia in the Advertising category.
- ⭐ 10th most popular in Malaysia in the Advertising category.
- 🔥 11st most popular in Canada in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Google AdSense
Google Ad Manager
Ezoic
Criteo
Amazon Advertising
AdRoll
Nexxen
MediaMath🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.