🆚 Microsoft Clarity vs. VWO

Compare technologies based on real-world usage data *

Type

Web analytics tool
Web analytics tool

About

Clarity is a free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.

It provides heatmaps for clicks and scrolls, unlimited session recordings with frustration metrics such as rage and dead clicks, an insights dashboard with filters by device and referrer, AI-driven summaries of recordings and heatmap trends, and native integration with Google Analytics.

VWO is a comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

It supports A/B, multivariate, and split URL testing with a no-code visual editor, behavioral analytics with heatmaps, session recordings, funnels, and surveys, advanced audience segmentation and personalization, and feature experimentation with 13 SDKs available for integration.

Headquarters

Redmond, Washington, United States
Delhi, India

Website

Pricing

Free ✔️
Free version ❌Free 30-day trial
VWO Insights$2,064+/year
VWO Testing$4,068+/year
VWO Personalize$3,828+/year

Categories

Analytics › Rank #6
Analytics › Rank #18
A/B Testing › Rank #1
Personalization › Rank #2
Feature Management › Rank #1

Popularity

Determined by the number of sites using each technology.

The Microsoft Clarity web analytics tool is 6 times more popular than VWO.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Clarity is more popular in the United States, the United Kingdom, and India, while VWO is more popular in Barbados.
United States
United Kingdom
India
Japan
Australia
Netherlands
Brazil
Germany
France
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Microsoft Clarity is more popular among sites focused on business, online shopping, and marketing and merchandising, while VWO is more commonly used on real estate sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Education/Reference
Fashion/Beauty
Software/Hardware
Health
Travel
Blogs/Wiki

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.