🆚 Microsoft Invest vs. PubMatic
- 📈 Microsoft Invest is twice as popular as PubMatic.
- 🌎 Microsoft Invest is more popular in the United States, the United Kingdom, and Germany.
- 🌍 PubMatic is more popular in India, Indonesia, and Thailand.
PubMaticType
About
Microsoft Invest was a demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying.
Microsoft later retired the standalone platform to consolidate its advertising technologies and integrate buy-side capabilities directly into 
Microsoft Advertising.
PubMatic is a supply-side programmatic advertising platform that enables digital publishers to sell advertising inventory through automated auctions and direct deals.
It provides header bidding, private marketplaces, guaranteed deals, supply path optimization, curated inventory packages, identity solutions, and infrastructure operated on its own global cloud platform.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⭐ 7th most popular in Norway in the Advertising category.
- ⭐ 8th most popular in Finland in the Advertising category.
- ⭐ 10th most popular in Turkey in the Advertising category.
- 🔥 11st most popular in France in the Advertising category.
- 🔥 11st most popular in the Netherlands in the Advertising category.
- 🔥 12nd most popular in Turkey in the Advertising category.
- 🔥 16th most popular in India in the Advertising category.
- ⬆️ 22nd most popular in the Netherlands in the Advertising category.
- ⬆️ 23rd most popular in the United States in the Advertising category.
- ⬆️ 23rd most popular in Brazil in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,629,123 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.