🆚 Mixpanel vs. Parse.ly

Compare technologies based on real-world usage data *

📈 Mixpanel is slightly more popular than Parse.ly.
🌍 Mixpanel is more popular in France, Australia, and Germany.
🌎 Parse.ly is more popular in the United States, the United Kingdom, and Greece.

Type

Web analytics tool

About

Mixpanel is a real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications.

It focuses on tracking specific actions (events) rather than page views, offers retention and engagement metrics, cohort and segmentation analysis, session replay and experimentation tools, and more than 500 integrations with third-party tools such as OneSignal, Marketo, HubSpot, Zoho, VWO, Optimizely, and others.

Parse.ly is the analytics platform built for content creators, giving them the tools to understand content performance.

Headquarters

San Francisco, California, United States

New York, United States

Website

mixpanel.com #59,604

parse.ly #588,468

Pricing

Free version ✔️Up to 1 million monthly events

Growth$140+/month

EnterpriseCustom

Free version ❌

On request

Popularity

Determined by the number of sites using each technology.

The Mixpanel web analytics tool is 1.5 times more popular than Parse.ly.

Total websites

Market share

Analytics

Conversion Optimization

Popularity by country

Determined by the number of sites detected from each country.

Mixpanel is more popular in France, Australia, and Germany, while Parse.ly is more popular in the United States, the United Kingdom, and Greece.

United States

United Kingdom

France

Australia

Germany

Canada

India

Netherlands

Spain

Brazil

Awards

⭐ 4th most popular in Russia in the Conversion Optimization category.
⭐ 5th most popular in Korea in the Conversion Optimization category.
⭐ 7th most popular in the United States in the Conversion Optimization category.
⭐ 7th most popular in Mexico in the Conversion Optimization category.
⬆️ 21st most popular in Mexico in the Analytics category.

⭐ 5th most popular in the United States in the Conversion Optimization category.
⭐ 7th most popular in the United Kingdom in the Webmaster Tools category.
⭐ 8th most popular in the United States in the Webmaster Tools category.
⭐ 8th most popular in France in the Webmaster Tools category.
⭐ 9th most popular in Australia in the Webmaster Tools category.

Popularity by domain category

Determined by the number of sites in each category.

Mixpanel is more popular among sites focused on business, marketing and merchandising, and travel, while Parse.ly is more commonly used on general news, entertainment, and blogs and wiki sites.

General News

Business

Marketing/Merchandising

Entertainment

Travel

Blogs/Wiki

Internet Services

Sports

Finance/Banking

Online Shopping