🆚 OpenX vs. Smaato
- 📈 OpenX is much more popular than Smaato.
- 🌎 OpenX is more popular in the United States, Germany, and the United Kingdom.
- 🌍 Smaato is more popular in Turkey and Peru.
OpenXType
About
OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.
It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.
Smaato is a programmatic advertising platform that provides a free ad server and monetization solution.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥉 Third most popular in Macedonia in the Advertising category.
- 🔥 11st most popular in Slovakia in the Advertising category.
- 🔥 12nd most popular in Ukraine in the Advertising category.
- 🔥 15th most popular in Bulgaria in the Advertising category.
- 🔥 16th most popular in the Czech Republic in the Advertising category.
- 🔥 19th most popular in Turkey in the Advertising category.
- ⬆️ 47th most popular in Germany in the Advertising category.
- ⬆️ 53rd most popular in Poland in the Advertising category.
- ⬆️ 54th most popular in Italy in the Advertising category.
- ⬆️ 63rd most popular in France in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
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AdRoll🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.