🆚 OpenX vs. StackAdapt

Type

Advertising technology
Advertising technology

About

OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.

It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.

StackAdapt is a multi-channel programmatic advertising platform specializing in native, display, video, connected TV, audio, in-game, and DOOH advertising.

Headquarters

Pasadena, California, United States
Thornhill, Ontario, Canada

Website

Categories

Advertising › Rank #23
Advertising › Rank #36

Popularity

Determined by the number of sites using each technology.

OpenX advertising technology is 1.8 times more popular than StackAdapt.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

OpenX is more popular in the United States, Germany, and Turkey, while StackAdapt is more popular in the United Kingdom, Canada, and Australia.
United States
United Kingdom
Germany
Canada
Turkey
Australia
Poland
France
Spain
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

OpenX is more popular among sites focused on general news, online shopping, and entertainment, while StackAdapt is more commonly used on business, marketing and merchandising, and health sites.
General News
Business
Marketing/Merchandising
Online Shopping
Health
Education/Reference
Entertainment
Blogs/Wiki
Finance/Banking
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#131
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Name
Rank
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See also

🗃️ About This Data