🆚 Ozon vs. Taobao

Compare technologies based on real-world usage data *

Type

Online marketplace
Online marketplace

About

Ozon is a large Russian online marketplace that operates a multi-category e-commerce platform connecting consumers with third-party sellers and its own retail offerings.

It provides sales across electronics, fashion, groceries, home goods, and media, supported by an in-house fulfillment and delivery network, seller analytics and advertising tools, payment and installment services, express delivery options, and additional verticals such as travel and digital services.

Taobao is a Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.

It hosts over a billion product listings across diverse categories, integrates personalized recommendations, live-stream shopping, user reviews and direct seller communication, and leverages Alipay payments with buyer protection.

Headquarters

Moscow, Russia
Hangzhou, China

Website

Categories

Marketplaces › Rank #25
Marketplaces › Rank #6

Popularity

Determined by the number of sites using each technology.

The Taobao marketplace is 3 times more popular than Ozon.
Total websites

Market share

Marketplaces

Popularity by country

Determined by the number of sites detected from each country.

Taobao is more popular in China, Hong Kong, and the United States, while Ozon is more popular in Russia, Belarus, and Kazakhstan.
China
Russia
Hong Kong
United States
Indonesia
Korea
Singapore
Taiwan
Japan
Vietnam

Awards

Popularity by domain category

Determined by the number of sites in each category.

Taobao is more popular among sites focused on business, online shopping, and blogs and wiki, while Ozon is more commonly used on marketing and merchandising, fashion and beauty, and health sites.
Business
Online Shopping
Marketing/Merchandising
Blogs/Wiki
Portal Sites
Internet Services
Education/Reference
Forum/Bulletin Boards
Fashion/Beauty
Entertainment

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#2,242
#2,397
#14,199
#20,209
#24,553
View more ➝
Name
Rank
#1,233
#1,704
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.