🆚 Rudderstack vs. Salesforce Marketing Cloud
- 📈 Salesforce Marketing Cloud is four times more popular than Rudderstack.
- 🌎 Salesforce Marketing Cloud is more popular in the United States, Japan, and the United Kingdom.
- 🌍 Rudderstack is more popular in Norway.
Rudderstack
Salesforce Marketing CloudType
About
RudderStack is a warehouse-native, developer-focused customer data platform available in open source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers.
It provides SDKs for collecting data from web, mobile, and backend sources, real-time streaming to over 200 destinations, in-pipeline 
JavaScript/Python transformations, identity resolution, reverse ETL for activating warehouse data, and tools for schema monitoring, governance and debugging.
Salesforce Marketing Cloud is a cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.
It provides real-time journey orchestration and personalization, cross-channel campaign automation, customer data unification and segmentation via a central platform, AI-driven optimization and predictive scoring, mobile and SMS messaging, and tools for loyalty and audience activation.
Headquarters
Pricing
(3M+ events)$550+/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⭐ 5th most popular in Norway in the CDP category.
- ⭐ 9th most popular in Canada in the CDP category.
- ⭐ 9th most popular in Brazil in the CDP category.
- 🥇 Most popular in Japan in the Personalization category.
- 🥇 Most popular in Japan in the CDP category.
- 🥇 Most popular in Japan in the Push Notifications category.
- 🥇 Most popular in Japan in the Marketing Automation category.
- 🥈 Second most popular in the United Kingdom in the Push Notifications category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Adobe Experience Platform
Snowplow
Segment
Acquia
Wunderkind🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,511,995 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.