🆚 Smaato vs. The Trade Desk

Smaato is a programmatic advertising platform that provides a free ad server and monetization solution.

The Trade Desk is a programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.

It is built around the Kokai platform powered by Koa AI, which uses distributed machine learning models to evaluate impressions, forecast performance, and optimize bids in real time.

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Popularity

Determined by the number of sites using each technology.

• 🔥 19th most popular in Turkey in the Advertising category.
• ⬆️ 47th most popular in Germany in the Advertising category.
• ⬆️ 53rd most popular in Poland in the Advertising category.
• ⬆️ 54th most popular in Italy in the Advertising category.
• ⬆️ 63rd most popular in France in the Advertising category.

• ⭐ 9th most popular in the United States in the Advertising category.
• ⭐ 9th most popular in New Zealand in the Advertising category.
• ⭐ 10th most popular in Australia in the Advertising category.
• ⭐ 10th most popular in Malaysia in the Advertising category.
• 🔥 11st most popular in Canada in the Advertising category.

Top sites

Top-ranked sites that use these technologies.

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• Smaato technology profile

• The Trade Desk technology profile
• The Trade Desk company profile