⚡ CRM in Australia

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers. These systems typically consolidate customer data, track communications like emails and calls, and automate marketing campaigns.

According to our data, customer relationship management systems are used on 2.9% of websites from Australia.

⭐ Most Popular in 2025

The following chart shows the top CRM systems in Australia in 2025, based on market share.

The most popular is Zendesk with an impressive share of 31.5%, followed by ActiveCampaign with 22.3% and HubSpot CRM with 10.9%.

Zendesk 31.5%
ActiveCampaign 22.3%
HubSpot CRM 10.9%
Salesforce 8.8%
Brevo 4.3%
Microsoft Dynamics 365 4.1%
Vcita 3.9%
Keap 3.5%
Zoho CRM 2.8%
Ontraport 2.6%
Pipedrive 1.8%
Thryv 1%
Freshsales 0.9%
NetSuite 0.9%
Other 0.7%

🚀 Highlights

Here is a list of the top systems that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. ActiveCampaign ^(-1)
4. Salesforce ^(-1)
6. Microsoft Dynamics 365 ^(-2)
7. Vcita ^(-5)
8. Keap ^(-1)
9. Zoho CRM ^(-2)
10. Ontraport ^(-8)
11. Pipedrive ^(-4)
12. Thryv ^(-15)
13. Freshsales ^(-4)

✨ Best CRM Systems

Below is a more detailed list of the top 25 of the 28 CRM systems used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	ZendeskSan Francisco, California, United States A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting.	31.5%
2	ActiveCampaignChicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.	22.3%
3	HubSpot CRMCambridge, Massachusetts, United States An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database.	10.9%
4	SalesforceSan Francisco, California, United States A cloud-based enterprise CRM that provides a comprehensive set of tools for managing customer relationships.	8.8%
5	BrevoParis, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.	4.3%
6	Microsoft Dynamics 365Redmond, Washington, United States A cloud-based suite of CRM and ERP business applications offered by Microsoft.	4.1%
7	VcitaBellevue, Washington, United States A full-featured suite of cloud solutions for small and medium businesses that includes CRM, scheduling, invoicing and payments.	3.9%
8	KeapDallas, Texas, United States A fully integrated business automation solution providing email marketing, CRM, sales automation, appointments, invoicing, and more.	3.5%
9	Zoho CRMChennai, India A cloud-based contact management CRM for managing data, sales, marketing, and customer support operations.	2.8%
10	OntraportSanta Barbara, California, United States A CRM and automation platform with email and SMS automation, web forms, payments, memberships, marketing tracking and partner programs.	2.6%
11	PipedriveNew York, United States A web-based CRM that lets you track your sales pipeline, optimize leads, manage deals with AI, and automate your entire sales process.	1.8%
12	ThryvDallas, Texas, United States Small business software includes website builder, customer database, scheduling & calendars, invoices, and more.	1%
13	FreshsalesSan Mateo, California, United States A cloud-based CRM solution packed with features and AI-enhanced capabilities.	0.9%
14	NetSuiteAustin, Texas, United States A cloud-based enterprise resource planning software that includes the SuiteCommerce e-commerce solution.	0.9%
15	OdooGrand Rosière, Belgium An open source, web-based ERP system that includes CRM, eCommerce, accounting, inventory, point of sale, and project management.	0.9%
16	PegaWaltham, Massachusetts, United States A cloud-based business process management and customer relationship management platform that helps organizations automate business processes and improve customer engagement.	0.7%
17	Agile CRMDallas, Texas, United States Customer relationship management software with marketing automation, sales pipeline, and customer service capabilities.	0.7%
18	Groove.cmBoca Raton, Florida, United States An all-in-one marketing CRM that includes drag-and-drop website, page and funnel builder, email marketing, sales and affiliate tools.	0.5%
19	GistNewark, Delaware, United States A complete CRM platform with live chat, email marketing automation, event tracking, knowledge base, and help desk.	0.5%
20	KustomerShort Hills, New Jersey, United States An AI-powered conversational CRM that helps businesses manage customer interactions across multiple messaging platforms, including SMS, WhatsApp, and Facebook Messenger.	0.3%
21	CiviCRMSan Francisco, California, United States A web-based constituent relationship management system built by and for nonprofit organizations and NGO's.	0.3%
22	GA ConnectorWarsaw, Poland A platform that enables the exchange of data between Google Analytics and CRM systems, with integrations for Salesforce, Microsoft Dynamics, Zoho CRM, Pipedrive, and others.	0.2%
23	Zoho CRM PlusChennai, India A CRM bundle that combines products for managing sales automation, marketing, project management, social media, and help desk.	0.2%
24	SalesflareAntwerpen, Belgium A simple yet powerful CRM for small and medium sized businesses selling B2B.	0.1%
25	Bitrix24Kaliningrad, Russia A Russian multi-component collaboration, automation, sales and marketing software platform.	0.1%