⚡ Customer Review Platforms in Japan

Online customer review platforms allow people to share their experiences about companies, products, and services through ratings and reviews, helping others decide where to shop or what to buy while providing businesses with direct customer feedback.

Japan is an East Asian country with a population of around 125 million people.

According to our data, customer review platforms are detected on 0.8% of websites from Japan.

Statistics based on 179K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top customer review platforms in Japan in 2026, based on market share.

The most popular is Judge.me with a share of 28.3%, followed by Tripadvisor with 26.7% and Yotpo with 9.8%.

Judge.me 28.3%
Tripadvisor 26.7%
Yotpo 9.8%
Trustindex 9.3%
EmbedSocial 7.1%
Stamped 3.2%
Booking.com 2.6%
Bazaarvoice 2.6%
Trustpilot 2.5%
Loox 2%
Google Customer Reviews 2%
Crema 1.8%
PowerReviews 1.1%
Yelp 0.9%
Other 0.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Judge.me ^(-2)
3. Yotpo ^(-4)
5. EmbedSocial ^(-16)
6. Stamped ^(-4)
7. Booking.com ^(-18)
8. Bazaarvoice ^(-6)
12. Crema ^(-16)
13. PowerReviews ^(-23)
15. WP Review ^(-5)
16. Agoda ^(-57)

✨ Best Customer Review Platforms

Below is a more detailed list of the top 25 of the 35 customer review platforms used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	Judge.me London, United Kingdom An e-commerce review platform that helps online merchants collect and display customer and product reviews on their stores. Free$15/month	28.3%
2	Tripadvisor Needham, Massachusetts, United States A global travel guidance platform that aggregates user-generated reviews, ratings, and pricing information for hotels, restaurants, and attractions worldwide. $$$	26.7%
3	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	9.8%
4	Trustindex Budapest, Hungary A subscription-based review management service that aggregates customer reviews and displays them on websites through customizable widgets. $65+/year	9.3%
5	EmbedSocial Skopje, Macedonia A social media aggregator that enables brands to collect and embed social media posts or reviews published by other people. Free$29+/month	7.1%
6	Stamped Vancouver, British Columbia, Canada An e-commerce reviews and loyalty platform that helps online retailers collect customer ratings, reward repeat buyers, and manage engagement from a unified dashboard. $23+/month	3.2%
7	Booking.com Norwalk, Connecticut, United States An online travel platform that allows users to search, compare, and book accommodations, flights, car rentals, airport taxis, and travel experiences. Free$$$	2.6%
8	Bazaarvoice Austin, Texas, United States A user-generated content platform for brands and retailers that drives conversions through star ratings, consumer reviews, Q&A, social content, sampling, and creator and influencer marketing. $6,500+/year	2.6%
9	Trustpilot Copenhagen, Denmark A global consumer review platform where users can leave star ratings and written feedback for businesses, while companies can respond and manage their public reputation. Free$299+/month	2.5%
10	Loox Tel Aviv, Israel A social proof marketing platform built for Shopify that turns real customers into ambassadors that submit visual reviews, share product experiences, and refer friends. $12.99+/month	2%
11	Google Customer Reviews Mountain View, California, United States A free service in Google Merchant Center that allows online stores to collect verified post-purchase feedback from customers through email surveys. Free	2%
12	Crema Seoul, Korea A Korean customer review management system for e-commerce websites. Free$10+/month	1.8%
13	PowerReviews Chicago, Illinois, United States A ratings and reviews platform that helps brands and retailers collect, manage, and display customer feedback for their products. $25,000+/year	1.1%
14	Yelp San Francisco, California, United States An American crowd-sourced review platform where users publish ratings and written feedback about local businesses. Free$180+/month	0.9%
15	WP Review Singapore A WordPress plugin that helps website owners add review functionality to their sites. Free$67/year	0.7%
16	Agoda Norwalk, Connecticut, United States An online travel platform with a strong presence in Asia, operating as part of Booking Holdings, that allows users to search, compare, and book hotels, vacation rentals, and flights. Free$$$	0.5%
17	Ryviu Thai Nguyen, Vietnam An e-commerce review-management platform that lets merchants collect, import, and showcase product reviews on their online stores. Free$6.99+/month	0.5%
18	G2 Chicago, Illinois, United States A B2B software and services review platform. Free$$$	0.4%
19	Trusted Shops Cologne, Germany A German online platform that provides customer reviews, a trusted certification mark, and buyer protection. €40+/month	0.3%
20	WP Ultimate Review Dhaka, Bangladesh A WordPress plugin for collecting reviews from website visitors along with ratings and other relevant data. Free$29+/year	0.3%
21	Better Business Bureau Arlington, Virginia, United States An American online platform that provides letter-grade ratings for businesses from A+ to F based on how they handle customer complaints, transparency, time in business, and responsiveness. Free$510+/year	0.3%
22	Capterra Stamford, Connecticut, United States A technology review platform focused on the software industry. Free$$$	0.3%
23	Reviews.io Berlin, Germany A review platform that allows businesses to better understand their customers and improve their shopping experience. $29+/month	0.3%
24	AiTrillion Claymont, Delaware, United States An all-in-one marketing platform with tools for email marketing, SMS, loyalty rewards, reviews, automation and integration with Shopify, Magento and WooCommerce. Free$99+/month	0.2%
25	Google Review Widget Potsdam, Germany A third-party solution that allows website owners to embed their Google Reviews into websites with two lines of code. Free€69/year	0.2%

👉 See Also

🌎 Customer Reviews in other countries
- China
- Korea
- Taiwan

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 179,544 websites from Japan.
We currently track the presence of 79 customer review platforms across the web.
Of these, 35 were detected on websites from Japan.
Statistics were last calculated on August 13, 2026.
For more details, see our methodology and disclaimer.