⚡ Data Management Platforms in the Philippines

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

The Philippines is a Southeast Asian country with a population of over 118 million people.

According to our research, data management platforms are used on 0.4% of websites from the Philippines.

⭐ Most Popular in 2026

The following chart shows the top DMPs in the Philippines in 2026, based on market share.

The most popular is Adobe Audience Manager with an impressive share of 50%, followed by Lotame with 20.8% and Nexxen with 12.5%.

Adobe Audience Manager 50%
Lotame 20.8%
Nexxen 12.5%
Permutive 8.3%
Piano 4.2%
Nielsen 4.2%
Adform 4.2%
Oracle BlueKai 4.2%
Simpli.fi 4.2%
OnAudience 4.2%

🚀 Highlights

Here is a list of the top DMPs that are more popular in the Philippines than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Lotame ^(-2)
3. Nexxen ^(-3)
4. Permutive ^(-3)
6. Nielsen ^(-3)
8. Oracle BlueKai ^(-2)
10. OnAudience ^(-8)

✨ Best DMPs

Below is a more detailed list of 10 DMPs used on sites from the Philippines, ranked by their market share.

Rank	Name	Market share
1	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	50%
2	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	20.8%
3	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	12.5%
4	Permutive London, United Kingdom A real-time data platform that empowers publishers and advertisers to address all of their audiences, whilst protecting consumer privacy and respecting user consent. $$$	8.3%
5	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	4.2%
6	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	4.2%
7	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	4.2%
8	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	4.2%
9	Simpli.fi Fort Worth, Texas, United States A programmatic DSP and DMP platform offering solutions for CTV, addressable, geo-fencing, mobile, display, native, audio and social advertising. $10,000+/month	4.2%
10	OnAudience London, United Kingdom Empowers AdTech and MarTech ecosystems by providing privacy-safe mobile, desktop, and CTV data based on cookieless solutions. $500+/month	4.2%

👉 See Also

🌎 DMP in other countries

Data is based on the analysis of 5,348 websites from the Philippines.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.