⚡ Data Management Platforms in Singapore

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Singapore is a Southeast Asian country with a population of over 6 million people.

According to our research, data management platforms are used on 1.5% of websites from Singapore.

⭐ Most Popular in 2026

The following chart shows the top DMPs in Singapore in 2026, based on market share.

The most popular is Adobe Audience Manager, which dominates the market with an overwhelming 70.2% share.
It is followed by Lotame with 15.8% and Nexxen with 7.9%.

Adobe Audience Manager 70.2%
Lotame 15.8%
Nexxen 7.9%
Permutive 7.5%
Adform 3.9%
Clearbit 3.5%
Oracle BlueKai 2.6%
Piano 0.9%
Nielsen 0.9%
Eyeota 0.4%
Logly Audience Analytics 0.4%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Singapore than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Lotame ^(-2)
3. Nexxen ^(-3)
4. Permutive ^(-3)
6. Clearbit ^(-2)
7. Oracle BlueKai ^(-3)
10. Eyeota ^(-5)
11. Logly Audience Analytics ^(-1)

✨ Best DMPs

Below is a more detailed list of 11 DMPs used on sites from Singapore, ranked by their market share.

Rank	Name	Market share
1	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	70.2%
2	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	15.8%
3	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	7.9%
4	Permutive London, United Kingdom A real-time data platform that empowers publishers and advertisers to address all of their audiences, whilst protecting consumer privacy and respecting user consent. $$$	7.5%
5	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	3.9%
6	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	3.5%
7	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	2.6%
8	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	0.9%
9	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	0.9%
10	Eyeota Singapore A global provider of audience data for marketing and advertising.	0.4%
11	Logly Audience Analytics Tokyo, Japan A data management platform from Japan. Free$$$	0.4%

👉 See Also

🌎 DMP in other countries

Data is based on the analysis of 14,870 websites from Singapore.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.