⚡ Customer Feedback Tools

Customer feedback tools are software solutions that help collect user opinions and experience ratings through various methods such as forms, surveys, quizzes, upvotes, and polls.

They include form and survey builders with multiple question types, visual feedback widgets, annotations and contextual comments, analytics and reporting, segmentation and targeting, and integrations with CRM, product management, and support systems to analyze feedback and improve user experience.

According to our statistics, customer feedback tools are used on 16.7% of all websites.
91.4% of these sites use only one feedback tool, 7.8% use two, and 0.8% use three or more of them.

⭐ Most Popular in 2026

The following chart shows the leading feedback tools in 2026, based on market share.

The most popular is Contact Form 7, which dominates the market with an overwhelming 60.6% share.
It is followed by Hotjar with 10.3% and Gravity Forms with 8%.

Contact Form 7 60.6%
Hotjar 10.3%
Gravity Forms 8%
WPForms 6.9%
Google Forms 4.7%
HubSpot Forms 3.5%
Formidable Forms 2.4%
Crazy Egg 1.3%
Lucky Orange 1%
Typeform 1%
JotForm 1%
Ninja Forms 0.8%
MetForm 0.7%
Mouseflow 0.7%
Forminator 0.5%

You can also drill down by country:

🚀 Country Highlights

Here is a list of tools that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Gravity Forms is #2 in the United States ^(-1)
WPForms is #2 in India ^(-2)
Google Forms is #2 in Japan ^(-3)
HubSpot Forms is #4 in Germany ^(-2)
Formidable Forms is #5 in Canada ^(-2)
Crazy Egg is #7 in Australia ^(-1)
Feefo is #7 in the United Kingdom ^(-17)
Typeform is #8 in France ^(-2)

✨ Best Feedback Tools

Below is a more detailed list of the top 25 of the 90 feedback tools we detect, ranked by their market share.

Available filters: Annotations Bugs Feature Requests Product Surveys

Rank	Name	Market share
1	Contact Form 7 Fukuoka, Japan A free WordPress plugin that allows users to create and customize contact forms and other types of forms for their websites. FreeOpen source	60.6%
2	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	10.3%
3	Gravity Forms Virginia Beach, Virginia, United States A WordPress plugin that enables site owners to create and manage online forms for collecting data directly within WordPress websites. $59+/year	8%
4	WPForms West Palm Beach, Florida, United States A WordPress form builder plugin with a drag-and-drop editor that lets users create contact, payment, survey, registration, and other custom forms without coding. FreeOpen source$49.50+/year	6.9%
5	Google Forms Mountain View, California, United States A cloud-based data collection and survey management software included in Google Workspace that lets users build, share, and collaborate on online forms, quizzes, and surveys in real time. Free$7+/user/month	4.7%
6	HubSpot Forms Cambridge, Massachusetts, United States An online form builder included in HubSpot Marketing Hub that lets users create and embed custom lead capture and contact forms without coding. Free$20+/seat/month	3.5%
7	Formidable Forms Riverton, Utah, United States A forms plugin for WordPress that provides a drag-and-drop builder to create contact forms, surveys, quizzes, payment and calculator forms, user registration, and custom data-driven applications without coding. FreeOpen source$39.50+/year	2.4%
8	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	1.3%
9	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	1%
10	Typeform Barcelona, Spain A cloud-based online form building and survey software that lets users create interactive forms, surveys, quizzes, and conversational experiences with customizable designs. Free$39+/month	1%
11	JotForm San Francisco, California, United States An online form builder that enables users to create, customize, share, and manage web forms, surveys, and data collection tools without coding. Free$39+/month	1%
12	Ninja Forms Cleveland, Tennessee, United States A WordPress form builder with 28+ free drag-and-drop form fields, default values, calculations, customizable success messages and more. FreeOpen source$59.40+/year	0.8%
13	MetForm Dhaka, Bangladesh A drag-and-drop WordPress form builder plugin for Elementor that lets users visually design custom forms without coding. FreeOpen source$39+/year	0.7%
14	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.7%
15	Forminator Melbourne, Australia A WordPress plugin for creating forms, surveys, quizzes, and polls that includes PDF generation, Stripe subscriptions, and e-signature support in the Pro version. FreeOpen source$3+/month	0.5%
16	Qualtrics Provo, Utah, United States A cloud-based experience management platform used to create surveys, collect and store responses, analyze feedback, and generate reports. Free$420+/month	0.5%
17	BugHerd Melbourne, Victoria, Australia A visual bug-tracking and website feedback tool that lets users pin comments, screenshots, and notes directly on webpages to report issues in context. $50+/month	0.4%
18	SurveyMonkey San Mateo, California, United States An online survey platform that lets users create, send, and analyze surveys and forms to collect structured feedback and response data. Free$99+/month	0.4%
19	Quform London, United Kingdom A commercial WordPress form builder plugin that lets users create custom forms with a visual drag-and-drop interface without coding. $34	0.4%
20	123 Form Builder Online form builder for creating forms and surveys with 3000+ form templates and 45+ integrations with third-party tools including Salesforce, Zendesk, PayPal, Zapier, Mailchimp, HubSpot, and Marketo. Free$37+/month	0.3%
21	Wufoo San Mateo, California, United States Cloud-based form builder that makes it easy to create registration forms, application forms, surveys, contact forms, payment forms, and more. Free$19+/month	0.3%
22	Microsoft Forms Redmond, Washington, United States A web-based app that lets individuals, small businesses, schools, and government organizations easily create surveys, quizzes, polls, and other types of forms. Free$19.99+/year	0.2%
23	Zoho Forms Chennai, India An online form builder that enables users to create, share, and collect data through customizable forms, available as a web application and mobile apps for iOS and Android. Free$12+/month	0.2%
24	Feefo Petersfield, Hampshire, United Kingdom A customer review and feedback management platform that helps businesses collect, verify, and showcase genuine reviews from customers. £99+/month	0.2%
25	Pendo Raleigh, North Carolina, United States A product experience and digital adoption platform that collects data, analyzes user behavior, delivers in-app guidance, and gathers feedback. Free$8,000+/year	0.2%

👉 See Also

🔗 Links
- ⚡Forms
- ⚡Live Chat Software

Data is based on the analysis of 3,320,618 websites.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.