⚡ Marketing Attribution

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs). They help measure campaign effectiveness, improve ad spend, and show how users interact across devices.

According to our data, marketing attribution platforms are used on 0.4% of all websites.
91% of these sites use only one marketing attribution platform, 8.2% use two, and 0.9% use three or more at the same time.

⭐ Most Popular in 2025

The following chart shows the leading marketing attribution platforms in 2025, based on market share.

The most popular is Oribi with a share of 23.9%, followed by AppsFlyer with 16.3% and Branch with 15.4%.

Oribi 23.9%
AppsFlyer 16.3%
Branch 15.4%
Triple Whale 10.7%
Adjust 7.2%
Elevar 6.8%
Demandbase 6.4%
Keitaro 3.9%
Marketo Measure 3.2%
Everflow 1.8%
AD EBiS 1.6%
Wicked Reports 1.5%
AppMetrica 1.4%
Karte 1.3%
Singular 1.3%

You can also drill down by country:

Canada

🚀 Highlights

Here is a list of platforms that are particularly popular in certain countries.
Differences between global and country rankings are shown in parentheses.

AppsFlyer is #1 in India ^(-1)
Triple Whale is #1 in Canada ^(-3)
Adjust is #1 in Turkey ^(-4)
Keitaro is #1 in Russia ^(-7)
AD EBiS is #1 in Japan ^(-10)
Branch is #2 in the United States ^(-1)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of the top 25 of the 29 marketing attribution platforms we detect, ranked by their market share.

Rank	Name	Market share
1	OribiMountain View, California, United States An all-in-one marketing analytics solution acquired by LinkedIn.	23.9%
2	AppsFlyerSan Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that provides measurement, analytics, engagement and fraud protection services.	16.3%
3	BranchMountain View, California, United States A mobile linking and attribution platform that optimizes the customer experience and measures the impact of marketing efforts.	15.4%
4	Triple WhaleColumbus, Ohio, United States A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard.	10.7%
5	AdjustBerlin, Germany A dynamic platform that provides mobile attribution, campaign automation, and data privacy and protection for app marketers.	7.2%
6	ElevarCharleston, South Carolina, United States Conversion tracking software with session enrichment and over 50 e-commerce marketing integrations.	6.8%
7	DemandbaseSan Francisco, California, United States A B2B marketing solution that combines data enrichment with account-based marketing capabilities.	6.4%
8	KeitaroTallinn, Estonia A self-hosted tracker that is used to manage, analyze, and optimize advertising campaigns.	3.9%
9	Marketo MeasureSan Jose, California, United States A marketing attribution solution that automatically tracks and reports on channel performance, providing visibility into which channels drive the most customer engagement.	3.2%
10	EverflowMountain View, California, United States A performance marketing platform that enables users to track affiliate performance and manage campaigns.	1.8%
11	AD EBiSOsaka, Japan A Japanese marketing effectiveness measurement platform.	1.6%
12	Wicked ReportsMarblehead, Massachusetts, United States A marketing attribution platform that uses 1st party data conversions and then automatically analyzes and suggests optimizations.	1.5%
13	AppMetricaMoscow, Russia A free real-time ad tracking and mobile app analytics solution from Yandex.	1.4%
14	KarteTokyo, Japan A real-time, customer-centric analytics and action tool from Japan.	1.3%
15	SingularPalo Alto, California, United States A marketing intelligence platform that provides marketing analytics, attribution, and fraud prevention.	1.3%
16	NorthbeamEl Segundo, California, United States A universal ad attribution platform for media buyers, executives, and marketing agencies that want to know how their ads are performing and how to scale it.	1.2%
17	AttributerSydney, Australia A marketing attribution system that makes it easy to send marketing attribution data to your CRM and other sales and marketing tools.	1.1%
18	KochavaSandpoint, Idaho, United States An omnichannel measurement and attribution solution that provides marketers with valuable tools to track and measure the effectiveness of their marketing campaigns.	1%
19	DreamdataCopenhagen, Denmark A no-code revenue attribution platform that automatically collects, models and activates B2B go-to-market data to present transparent, actionable analysis.	0.9%
20	LeadsRxVancouver, British Columbia, Canada A cross-channel marketing and attribution platform that provides multi-touch attribution, customizable attribution windows and actionable insights.	0.7%
21	SegmentStreamLondon, United Kingdom A cookieless analytics solution that enables the measurement of advertising ROI and other KPIs through the consolidation of first-party and third-party data.	0.5%
22	AttributionSan Francisco, California, United States A marketing analytics platform that provides marketers with insights to understand the cost, revenue and profit resulting from marketing programs.	0.4%
23	TracifyMunich, Germany A marketing attribution platform that provides cross-device, cross-domain, Adblock-proof ad tracking.	0.4%
24	VoluumKrakow, Poland A cloud-based performance ad tracking software that integrates with multiple ad platforms and offers built-in optimization and automation tools.	0.3%
25	WebAntennaTokyo, Japan Japanese advertising effectiveness measurement service.	0.3%

Data updated September 19, 2025

When interpreting and using the results, please read our methodology and disclaimer.