⚡ Marketing Attribution in Malaysia

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

Malaysia is a Southeast Asian country with a population of over 34 million people.

According to our data, marketing attribution platforms are used on 0.4% of websites from Malaysia.

Statistics based on 9K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing attribution platforms in Malaysia in 2026, based on market share.

The most popular is Branch with an impressive share of 37.5%, followed by AppsFlyer with 35% and Triple Whale with 10%.

Branch 37.5%
AppsFlyer 35%
Triple Whale 10%
Epsilon 5%
Elevar 5%
Keitaro 5%
Adjust 2.5%
Demandbase 2.5%

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🚀 Highlights

Here is a list of the top platforms that are more popular in Malaysia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Branch ^(-2)
4. Epsilon ^(-3)
5. Elevar ^(-1)
6. Keitaro ^(-4)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of 8 marketing attribution platforms used on sites from Malaysia, ranked by their market share.

Rank	Name	Market share
1	Branch Mountain View, California, United States A mobile linking and attribution platform that optimizes the customer experience and measures the impact of marketing efforts. $$$	37.5%
2	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	35%
3	Triple Whale Columbus, Ohio, United States A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard. Free$129+/month	10%
4	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	5%
5	Elevar Charleston, South Carolina, United States Conversion tracking software with session enrichment and over 50 e-commerce marketing integrations. $150+/month	5%
6	Keitaro Tallinn, Estonia A self-hosted tracker that is used to manage, analyze, and optimize advertising campaigns. $50+/month	5%
7	Adjust Berlin, Germany A dynamic platform that provides mobile attribution, campaign automation, and data privacy and protection for app marketers. Free$$$	2.5%
8	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	2.5%

👉 See Also

🌎 Marketing Attribution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 9,908 websites from Malaysia.
We currently track the presence of 33 marketing attribution platforms across the web.
Of these, 8 were detected on websites from Malaysia.
Statistics were last calculated on April 14, 2026.
For more details, see our methodology and disclaimer.