⚡ Marketing Attribution in Malaysia

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

Malaysia is a Southeast Asian country with a population of over 34 million people.

According to our data, marketing attribution platforms are used on 0.4% of websites from Malaysia.

Statistics based on 10K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing attribution platforms in Malaysia in 2026, based on market share.

The most popular is Branch with an impressive share of 39%, followed by AppsFlyer with 31.7% and Triple Whale with 12.2%.

Branch 39%
AppsFlyer 31.7%
Triple Whale 12.2%
Epsilon 4.9%
Keitaro 4.9%
Adjust 2.4%
Demandbase 2.4%
Elevar 2.4%
Airbridge 2.4%

🚀 Highlights

Here is a list of the top platforms that are more popular in Malaysia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Branch ^(-2)
4. Epsilon ^(-3)
5. Keitaro ^(-5)
7. Demandbase ^(-1)
9. Airbridge ^(-20)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of 9 marketing attribution platforms used on sites from Malaysia, ranked by their market share.

Rank	Name	Market share
1	Branch Mountain View, California, United States A mobile linking and attribution platform that helps businesses measure marketing performance, connect customer journeys across web and mobile channels, and route users directly to relevant in-app content. $499+/month	39%
2	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	31.7%
3	Triple Whale Columbus, Ohio, United States A cloud-based, AI-powered analytics, reporting, and attribution platform for e-commerce businesses that centralizes marketing, customer, and commerce data. Free$549+/month	12.2%
4	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	4.9%
5	Keitaro Tallinn, Estonia A self-hosted ad tracking platform that enables affiliate marketers and media buyers to track, route, and optimize traffic across advertising campaigns. €49+/month	4.9%
6	Adjust Berlin, Germany A mobile measurement and analytics platform that helps app marketers attribute installs, measure campaign performance, prevent fraud, and automate marketing activities across digital channels. Free$$$	2.4%
7	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	2.4%
8	Elevar Charleston, South Carolina, United States A conversion tracking and server-side tagging platform for e-commerce brands that helps recover marketing attribution data lost to browser restrictions, ad blockers, and privacy changes. $225+/month	2.4%
9	Airbridge San Francisco, California, United States A universal marketing measurement and attribution platform that tracks and attributes user actions across web and mobile app journeys. Free$$$	2.4%

👉 See Also

🌎 Marketing Attribution in other countries
- China
- Japan
- Korea

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 10,520 websites from Malaysia.
We currently track the presence of 33 marketing attribution platforms across the web.
Of these, 9 were detected on websites from Malaysia.
Statistics were last calculated on July 16, 2026.
For more details, see our methodology and disclaimer.