⚡ Marketing Automation Platforms in the United Arab Emirates

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

The United Arab Emirates is a Western Asian country with a population of over 10 million people.

According to our data, marketing automation platforms are used on 6.7% of websites from the United Arab Emirates.

Statistics based on 8K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in the United Arab Emirates in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with a substantial 53.4% share.
It is followed by Klaviyo with 18% and Avada Commerce with 7.2%.

Mailchimp 53.4%
Klaviyo 18%
Avada Commerce 7.2%
Salesforce Marketing Cloud 4.4%
Brevo 3.7%
Oracle Eloqua 2.8%
Omnisend 1.9%
Dotdigital 1.6%
Zoho Marketing Automation 1.4%
PushOwl 1.4%
WebEngage 1.4%
Marketo Engage 0.9%
Kit 0.7%
Privy 0.7%
Other 0.5%

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🚀 Highlights

Here is a list of the top platforms that are more popular in the United Arab Emirates than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Avada Commerce ^(-3)
4. Salesforce Marketing Cloud ^(-1)
6. Oracle Eloqua ^(-11)
7. Omnisend ^(-4)
8. Dotdigital ^(-5)
9. Zoho Marketing Automation ^(-31)
10. PushOwl ^(-15)
11. WebEngage ^(-38)
17. Braze ^(-10)
18. Synerise ^(-45)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 39 marketing automation platforms used on sites from the United Arab Emirates, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	53.4%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	18%
3	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	7.2%
4	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	4.4%
5	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	3.7%
6	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	2.8%
7	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	1.9%
8	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1.6%
9	Zoho Marketing Automation Chennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers. $19+/month	1.4%
10	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	1.4%
11	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	1.4%
12	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	0.9%
13	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.7%
14	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.7%
15	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	0.7%
16	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	0.7%
17	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.7%
18	Synerise Kraków, Poland An AI-driven behavioral data and marketing automation platform designed to collect, analyze, personalize and act on customer data. $$$	0.7%
19	Freshmarketer San Mateo, California, United States A complete marketing automation suite that helps you manage your contacts and lists, design, and deliver compelling marketing campaigns. Free$18+/month	0.5%
20	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	0.5%
21	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.5%
22	Mindbox Almaty, Kazakhstan A marketing automation platform that collects, analyzes and manages customer data from multiple sources to improve marketing effectiveness and increase revenue. 180,000 RUB+/month	0.5%
23	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	0.5%
24	Iterable San Francisco, California, United States A complete cross-channel customer engagement platform that supports email, SMS, in-app messaging, and push notifications. $$$	0.4%
25	Lemnisk Bengaluru, India A real-time customer data and marketing automation platform that integrates and activates data from multiple channels to enable effective user communication for marketers. $$$	0.4%

👉 See Also

🌎 Marketing Automation in other countries
- Iraq
- Kuwait
- Qatar

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 8,499 websites from the United Arab Emirates.
We currently track the presence of 86 marketing automation platforms across the web.
Of these, 39 were detected on websites from the United Arab Emirates.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.