⚡ Marketing Automation Platforms in Saudi Arabia

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Saudi Arabia is a Western Asian country with a population of over 37 million people.

According to our data, marketing automation platforms are used on 5.3% of websites from Saudi Arabia.

Statistics based on 4K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Saudi Arabia in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 60.5% share.
It is followed by Klaviyo with 13.3% and Avada Commerce with 7.3%.

Mailchimp 60.5%
Klaviyo 13.3%
Avada Commerce 7.3%
WebEngage 4.7%
Brevo 3%
Salesforce Marketing Cloud 2.6%
Oracle Eloqua 2.1%
Omnisend 2.1%
CleverTap 2.1%
MoEngage 1.7%
Privy 1.3%
Lemnisk 1.3%
Marketo Engage 1.3%
Dotdigital 1.3%
Moosend 0.9%

🚀 Highlights

Here is a list of the top platforms that are more popular in Saudi Arabia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Avada Commerce ^(-3)
4. WebEngage ^(-45)
7. Oracle Eloqua ^(-11)
8. Omnisend ^(-3)
9. CleverTap ^(-38)
10. MoEngage ^(-33)
11. Privy ^(-2)
12. Lemnisk ^(-74)
15. Moosend ^(-20)
16. Twilio ^(-20)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 26 marketing automation platforms used on sites from Saudi Arabia, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	60.5%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	13.3%
3	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	7.3%
4	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	4.7%
5	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	3%
6	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	2.6%
7	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	2.1%
8	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	2.1%
9	CleverTap San Francisco, California, United States A customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn. $75+/month	2.1%
10	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	1.7%
11	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	1.3%
12	Lemnisk Bengaluru, India A real-time customer data and marketing automation platform that integrates and activates data from multiple channels to enable effective user communication for marketers. $$$	1.3%
13	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	1.3%
14	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1.3%
15	Moosend Waltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale. $9+/month	0.9%
16	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	0.9%
17	Zoho Marketing Automation Chennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers. $19+/month	0.9%
18	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for retail and e-commerce brands. $2,500+/month	0.4%
19	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.4%
20	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	0.4%
21	Emplifi Columbus, Ohio, United States A unified customer engagement platform that provides tools for social media marketing, commerce, and customer care. $2,400+/year	0.4%
22	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.4%
23	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.4%
24	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	0.4%
25	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.4%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 4,426 websites from Saudi Arabia.
We currently track the presence of 89 marketing automation platforms across the web.
Of these, 26 were detected on websites from Saudi Arabia.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.