⚡ Marketing Automation in Estonia

Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Estonia is a Northern European country with a population of around 1.3 million people.

According to our data, marketing automation platforms are used on 5.5% of websites from Estonia.

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Estonia in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 65.5% share.
It is followed by Klaviyo with 16.2% and Omnisend with 5%.

Mailchimp 65.5%
Klaviyo 16.2%
Omnisend 5%
Brevo 3.2%
GetResponse 2.2%
Kit 1.8%
SendPulse 1.8%
Avada Commerce 1.8%
Salesforce Marketing Cloud 1.4%
Dotdigital 0.7%
SALESmanago 0.7%
Justuno 0.7%
Customer.io 0.4%
Keap 0.4%
Braze 0.4%

🚀 Highlights

Here is a list of the top platforms that are more popular in Estonia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Omnisend ^(-8)
5. GetResponse ^(-10)
6. Kit ^(-1)
7. SendPulse ^(-19)
10. Dotdigital ^(-3)
11. SALESmanago ^(-9)
12. Justuno ^(-11)
13. Customer.io ^(-28)
14. Keap ^(-10)
15. Braze ^(-12)

✨ Best Marketing Automation Platforms

Below is a more detailed list of 21 marketing automation platforms used on sites from Estonia, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	65.5%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	16.2%
3	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	5%
4	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	3.2%
5	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	2.2%
6	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	1.8%
7	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	1.8%
8	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	1.8%
9	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	1.4%
10	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.7%
11	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	0.7%
12	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.7%
13	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.4%
14	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	0.4%
15	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.4%
16	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.4%
17	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.4%
18	Mindbox Almaty, Kazakhstan A marketing automation platform that collects, analyzes and manages customer data from multiple sources to improve marketing effectiveness and increase revenue. 180,000 RUB+/month	0.4%
19	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.4%
20	govDelivery Denver, Colorado, United States A digital communications platform for government that provides email, campaigns, SMS, and social media channels all in one solution. $$$	0.4%
21	Unisender Moscow, Russia A Russian platform that specializes in email and SMS marketing. Free960 RUB+/month	0.4%

👉 See Also

🌎 Marketing Automation in other countries

Data is based on the analysis of 5,049 websites from Estonia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.