⚡ Marketing Automation Platforms in Sweden

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Sweden is a Northern European country with a population of over 10.5 million people.

According to our data, marketing automation platforms are used on 6.1% of websites from Sweden.

Statistics based on 35K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Sweden in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with a substantial 58.9% share.
It is followed by Klaviyo with 23.4% and Brevo with 5.1%.

Mailchimp 58.9%
Klaviyo 23.4%
Brevo 5.1%
Salesforce Marketing Cloud 3.3%
Avada Commerce 3.2%
Dotdigital 1.8%
Omnisend 1.5%
Kit 0.8%
Drip 0.7%
Marketo Engage 0.6%
Braze 0.6%
LeadConnector 0.6%
Oracle Eloqua 0.5%
Dengage 0.5%
SALESmanago 0.5%

🚀 Highlights

Here is a list of the top platforms that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Brevo ^(-1)
4. Salesforce Marketing Cloud ^(-1)
5. Avada Commerce ^(-1)
6. Dotdigital ^(-8)
7. Omnisend ^(-4)
9. Drip ^(-12)
10. Marketo Engage ^(-2)
11. Braze ^(-14)
13. Oracle Eloqua ^(-5)
14. Dengage ^(-61)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 46 marketing automation platforms used on sites from Sweden, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	58.9%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	23.4%
3	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	5.1%
4	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	3.3%
5	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	3.2%
6	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1.8%
7	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	1.5%
8	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.8%
9	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.7%
10	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	0.6%
11	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.6%
12	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	0.6%
13	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	0.5%
14	Dengage London, United Kingdom A comprehensive customer experience and data platform that includes native omnichannel engagement and real-time personalization. $$$	0.5%
15	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	0.5%
16	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.5%
17	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.4%
18	HighLevel Dallas, Texas, United States An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard. $97+/month	0.4%
19	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.4%
20	Custobar Espoo, Finland A European customer data and marketing automation platform for retail, e-commerce, and B2C companies that combines online and offline customer data into unified profiles. €548+/month	0.4%
21	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.3%
22	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.3%
23	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	0.2%
24	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.2%
25	Mailmojo Oslo, Norway A Norwegian marketing platform that specializes in newsletters and SMS. Free199 NOK+/month	0.2%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 35,279 websites from Sweden.
We currently track the presence of 89 marketing automation platforms across the web.
Of these, 46 were detected on websites from Sweden.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.