⚡ Marketing Automation in Croatia

Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Croatia is a Southeastern European country with a population of around 3.9 million people.

According to our data, marketing automation platforms are used on 6.9% of websites from Croatia.

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Croatia in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 81.5% share.
It is followed by Klaviyo with 6.7% and Brevo with 4.6%.

Mailchimp 81.5%
Klaviyo 6.7%
Brevo 4.6%
Avada Commerce 2.2%
Omnisend 1.7%
SALESmanago 1.1%
Salesforce Marketing Cloud 0.7%
Epsilon 0.6%
Oracle Eloqua 0.4%
Marketo Engage 0.4%
Spotler 0.4%
Edrone 0.2%
Acumbamail 0.2%
Synerise 0.2%
PushOwl 0.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in Croatia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Brevo ^(-1)
4. Avada Commerce ^(-2)
5. Omnisend ^(-6)
6. SALESmanago ^(-14)
8. Epsilon ^(-11)
9. Oracle Eloqua ^(-8)
11. Spotler ^(-17)
12. Edrone ^(-18)
13. Acumbamail ^(-31)
14. Synerise ^(-48)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 26 marketing automation platforms used on sites from Croatia, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	81.5%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	6.7%
3	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	4.6%
4	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	2.2%
5	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	1.7%
6	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	1.1%
7	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	0.7%
8	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.6%
9	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	0.4%
10	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	0.4%
11	Spotler The Hague, Netherlands A marketing and customer engagement platform specializing in email marketing and marketing automation. £300+/month	0.4%
12	Edrone Krakow, Poland A CRM and marketing automation system aimed at e-commerce platforms to support online stores in their sales processes. $$$	0.2%
13	Acumbamail Ciudad Real, Spain A Spanish marketing platform that allows users to create email and SMS campaigns, landing pages and surveys. Free$34+/month	0.2%
14	Synerise Kraków, Poland An AI-driven behavioral data and marketing automation platform designed to collect, analyze, personalize and act on customer data. $$$	0.2%
15	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.2%
16	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	0.2%
17	Zeta Marketing Platform New York, United States An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time. $580,000+/year	0.2%
18	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.2%
19	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.2%
20	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.2%
21	Moosend Waltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale. $9+/month	0.2%
22	Batch Paris, France A customer engagement platform that enables organizations to collect and activate customer data to automate personalized marketing campaigns across multiple channels. Free€1,000+/month	0.2%
23	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.2%
24	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.2%
25	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.2%

👉 See Also

🌎 Marketing Automation in other countries

Data is based on the analysis of 7,837 websites from Croatia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.