⚡ Marketing Automation in Italy

Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Italy is a Southern European country with a population of around 59 million people.

According to our data, marketing automation platforms are used on 6.9% of websites from Italy.

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Italy in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 60.4% share.
It is followed by Brevo with 12.6% and Klaviyo with 11.6%.

🚀 Highlights

Here is a list of the top platforms that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 53 marketing automation platforms used on sites from Italy, ranked by their market share.

RankNameMarket share
1
Mailchimp
Atlanta, Georgia, United States

A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

Free$13+/month
2
Brevo
Paris, France

A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.

Free$9+/month
3
Klaviyo
Boston, Massachusetts, United States

A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

Free$45+/month
4
MailUp
Pesaro, Italy

An Italian multi-channel marketing system for managing email and SMS marketing campaigns.

€19+/month
5
Avada Commerce
Hanoi, Vietnam

A marketing automation platform designed for merchants running Shopify or Magento stores.

Free$16+/month
6
GetResponse
Gdansk, Poland

A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications.

$19+/month
7
Salesforce Marketing Cloud
San Francisco, California, United States

A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

$25+/user/month
8
SALESmanago
Krakow, Poland

An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications.

$$$
9
Mapp
London, United Kingdom

A digital marketing platform that combines customer acquisition and engagement into one platform with cross-channel capabilities.

$3,050+/month
10
Omnisend
London, United Kingdom

A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface.

Free$20+/month
11
Dotdigital
London, United Kingdom

A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

$$$
12
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
13
Zeta Marketing Platform
New York, United States

An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time.

$580,000+/year
14
Marketo Engage
San Jose, California, United States

An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences.

$40,000+/year
15
PushOwl
Paris, France

An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging.

Free$19+/month
16
Kit
Boise, Idaho, United States

An email marketing and creator-focused platform that helps creators build and monetize their audiences.

Free$39+/month
17
LeadConnector
Dallas, Texas, United States

A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications.

$$$
18
Oracle Eloqua
Austin, Texas, United States

A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns.

$2,000+/month
19
Epsilon
Irving, Texas, United States

An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.

$$$
20
Privy
Boston, Massachusetts, United States

An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars.

$30+/month
21
Acumbamail
Ciudad Real, Spain

A Spanish marketing platform that allows users to create email and SMS campaigns, landing pages and surveys.

Free$34+/month
22
Attentive
New York, United States

An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns.

$4,000+/year
23
Keap
Dallas, Texas, United States

A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses.

$299+/month
24
Constant Contact
Waltham, Massachusetts, United States

A digital marketing platform that handles email campaigns, SMS, social media, and event marketing.

$12+/month
25
Freshmarketer
San Mateo, California, United States

A complete marketing automation suite that helps you manage your contacts and lists, design, and deliver compelling marketing campaigns.

Free$18+/month

👉 See Also

Data is based on the analysis of 87,898 websites from Italy.
Statistics were last calculated on .
For details, see our methodology and disclaimer.