⚡ Marketing Automation in Italy

Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Italy is a Southern European country with a population of around 59 million people.

According to our data, marketing automation platforms are used on 6.4% of websites from Italy.

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Italy in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 62.9% share.
It is followed by Brevo with 11.6% and Klaviyo with 9.5%.

Mailchimp 62.9%
Brevo 11.6%
Klaviyo 9.5%
MailUp 5%
Avada Commerce 2.6%
GetResponse 2.2%
Salesforce Marketing Cloud 1.7%
SALESmanago 1.4%
Mapp 1.3%
Dotdigital 1%
Omnisend 0.9%
Acquia 0.8%
Zeta Marketing Platform 0.6%
Marketo Engage 0.3%
LeadConnector 0.3%

🚀 Highlights

Here is a list of the top platforms that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Brevo ^(-2)
4. MailUp ^(-41)
5. Avada Commerce ^(-1)
6. GetResponse ^(-9)
8. SALESmanago ^(-11)
9. Mapp ^(-32)
10. Dotdigital ^(-3)
11. Omnisend ^(-1)
12. Acquia ^(-2)
13. Zeta Marketing Platform ^(-15)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 47 marketing automation platforms used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	62.9%
2	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	11.6%
3	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	9.5%
4	MailUp Pesaro, Italy An Italian multi-channel marketing system for managing email and SMS marketing campaigns. €19+/month	5%
5	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	2.6%
6	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	2.2%
7	Salesforce Marketing Cloud San Francisco, California, United States A marketing platform that supports real-time customer engagement, email and marketing automation, social media engagement, SMS messaging, push notifications, and customer marketing analytics. $25+/user/month	1.7%
8	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	1.4%
9	Mapp London, United Kingdom A digital marketing platform that combines customer acquisition and engagement into one platform with cross-channel capabilities. $3,050+/month	1.3%
10	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1%
11	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	0.9%
12	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.8%
13	Zeta Marketing Platform New York, United States An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time. $580,000+/year	0.6%
14	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	0.3%
15	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	0.3%
16	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	0.3%
17	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.3%
18	Acumbamail Ciudad Real, Spain A Spanish marketing platform that allows users to create email and SMS campaigns, landing pages and surveys. Free$34+/month	0.2%
19	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	0.2%
20	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.2%
21	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	0.2%
22	Freshmarketer San Mateo, California, United States A complete marketing automation suite that helps you manage your contacts and lists, design, and deliver compelling marketing campaigns. Free$18+/month	0.2%
23	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	0.2%
24	Selligent Marketing Cloud Nashville, Tennessee, United States An omnichannel marketing automation platform that enables B2C brands to engage consumers across email, web, social, and SMS channels. $$$	0.1%
25	Gist Newark, Delaware, United States A complete CRM platform with live chat, email marketing automation, event tracking, knowledge base, and help desk. Free$29+/month	0.1%

👉 See Also

🌎 Marketing Automation in other countries

Data is based on the analysis of 80,952 websites from Italy.
Statistics were last calculated on February 3, 2026.
For details, see our methodology and disclaimer.