⚡ Marketing Automation in Italy
Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.
Italy is a Southern European country with a population of around 59 million people.
According to our data, marketing automation platforms are used on 6.9% of websites from Italy.
⭐ Most Popular in 2026
The following chart shows the top marketing automation platforms in Italy in 2026, based on market share.
The most popular is Mailchimp, which dominates the market with an overwhelming 60.4% share.
It is followed by Brevo with 12.6% and
Klaviyo with 11.6%.
🚀 Highlights
Here is a list of the top platforms that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.
- 2.
Brevo (-2)
- 4.
MailUp (-42)
- 5.
Avada Commerce (-1)
- 6. GetResponse (-9)
- 8.
SALESmanago (-12)
- 9.
Mapp (-34)
- 10.
Omnisend (-1)
- 11.
Dotdigital (-2) - 12.
Acquia (-4) - 13.
Zeta Marketing Platform (-16)
✨ Best Marketing Automation Platforms
Below is a more detailed list of the top 25 of the 53 marketing automation platforms used on sites from Italy, ranked by their market share.
👉 See Also
- 🌎 Marketing Automation in other countries
Statistics were last calculated on .
For details, see our methodology and disclaimer.
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