⚡ Marketing Automation in Romania

Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Romania is a Southeastern European country with a population of around 19 million people.

According to our data, marketing automation platforms are used on 7.2% of websites from Romania.

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Romania in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 63.7% share.
It is followed by Klaviyo with 16.7% and Avada Commerce with 6.1%.

🚀 Highlights

Here is a list of the top platforms that are more popular in Romania than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 39 marketing automation platforms used on sites from Romania, ranked by their market share.

RankNameMarket share
1
Mailchimp
Atlanta, Georgia, United States

A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

Free$13+/month
2
Klaviyo
Boston, Massachusetts, United States

A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

Free$45+/month
3
Avada Commerce
Hanoi, Vietnam

A marketing automation platform designed for merchants running Shopify or Magento stores.

Free$16+/month
4
Brevo
Paris, France

A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.

Free$9+/month
5
Omnisend
London, United Kingdom

A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface.

Free$20+/month
6
Edrone
Krakow, Poland

A CRM and marketing automation system aimed at e-commerce platforms to support online stores in their sales processes.

$$$
7
SALESmanago
Krakow, Poland

An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications.

$$$
8
Salesforce Marketing Cloud
San Francisco, California, United States

A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

$25+/user/month
9
Dotdigital
London, United Kingdom

A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

$$$
10
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
11
GetResponse
Gdansk, Poland

A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications.

$19+/month
12
SendPulse
New York, United States

A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications.

Free$15+/month
13
Kit
Boise, Idaho, United States

An email marketing and creator-focused platform that helps creators build and monetize their audiences.

Free$39+/month
14
Sailthru
Nashville, Tennessee, United States

A customer retention platform that helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers.

$$$
15
Synerise
Kraków, Poland

An AI-driven behavioral data and marketing automation platform designed to collect, analyze, personalize and act on customer data.

$$$
16
Braze
New York, United States

A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels.

$30,000+/year
17
LeadConnector
Dallas, Texas, United States

A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications.

$$$
18
Privy
Boston, Massachusetts, United States

An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars.

$30+/month
19
Leadhub
Prague, Czech Republic

A Czech CRM and marketing automation platform designed for e-commerce businesses, enabling them to collect subscriber contacts, engage audiences, and improve website conversion rates.

Free259 CZK+/month
20
Moosend
Waltham, Massachusetts, United States

A cloud-based, AI-powered email marketing solution that lets you target your audience at scale.

$9+/month
21
Customer.io
Beaverton, Oregon, United States

A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale.

$100+/month
22
User.com
Hem, France

A business intelligence and marketing automation platform that includes omnichannel CRM, conversational support, and email marketing tools.

$$$
23
Drip
Minneapolis, Minnesota, United States

A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach.

$39+/month
24
HighLevel
Dallas, Texas, United States

An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard.

$97+/month
25
Keap
Dallas, Texas, United States

A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses.

$299+/month

👉 See Also

Data is based on the analysis of 15,025 websites from Romania.
Statistics were last calculated on .
For details, see our methodology and disclaimer.