⚡ Marketing Automation Platforms in Hungary

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Hungary is a Central European country with a population of around 9.6 million people.

According to our data, marketing automation platforms are used on 3.9% of websites from Hungary.

Statistics based on 20K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Hungary in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 70.1% share.
It is followed by Klaviyo with 10.9% and Brevo with 3.3%.

Mailchimp 70.1%
Klaviyo 10.9%
Brevo 3.3%
SALESmanago 3%
Avada Commerce 1.6%
LeadConnector 1.3%
Salesforce Marketing Cloud 1%
Oracle Eloqua 1%
Leadhub 0.9%
Braze 0.9%
GetResponse 0.9%
Dotdigital 0.9%
Acquia 0.9%
Edrone 0.5%
Other 2.8%

🚀 Highlights

Here is a list of the top platforms that are more popular in Hungary than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Brevo ^(-1)
4. SALESmanago ^(-17)
5. Avada Commerce ^(-1)
6. LeadConnector ^(-6)
8. Oracle Eloqua ^(-9)
9. Leadhub ^(-31)
10. Braze ^(-18)
11. GetResponse ^(-4)
12. Dotdigital ^(-1)
13. Acquia ^(-3)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 37 marketing automation platforms used on sites from Hungary, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	70.1%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	10.9%
3	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	3.3%
4	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	3%
5	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	1.6%
6	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	1.3%
7	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	1%
8	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	1%
9	Leadhub Prague, Czech Republic A Czech CRM and marketing automation platform designed for e-commerce businesses, enabling them to collect subscriber contacts, engage audiences, and improve website conversion rates. Free259 CZK+/month	0.9%
10	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.9%
11	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.9%
12	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.9%
13	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	0.9%
14	Edrone Krakow, Poland A CRM and marketing automation platform designed for e-commerce businesses, combining customer data management, customer engagement, and behavioral marketing tools. $$$	0.5%
15	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	0.5%
16	Zeta Marketing Platform New York, United States An AI-driven marketing cloud that unifies customer data, identity resolution, and omnichannel activation to help brands execute personalized campaigns. $580,000+/year	0.5%
17	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	0.5%
18	Sailthru New York, United States A customer retention platform that helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. $$$	0.5%
19	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.5%
20	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.4%
21	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	0.4%
22	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	0.3%
23	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.3%
24	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.3%
25	PathFactory Toronto, Ontario, Canada A content intelligence platform that connects B2B buyers with relevant content through personalized AI-powered content experiences. $15,000+/year	0.3%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 20,473 websites from Hungary.
We currently track the presence of 86 marketing automation platforms across the web.
Of these, 37 were detected on websites from Hungary.
Statistics were last calculated on June 19, 2026.
For more details, see our methodology and disclaimer.