⚡ Marketing Automation in Serbia

Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Serbia is a Southeastern European country with a population of around 6.7 million people.

According to our data, marketing automation platforms are used on 5.3% of websites from Serbia.

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Serbia in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 70.3% share.
It is followed by Klaviyo with 9.2% and Acquia with 6.7%.

🚀 Highlights

Here is a list of the top platforms that are more popular in Serbia than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Marketing Automation Platforms

Below is a more detailed list of 24 marketing automation platforms used on sites from Serbia, ranked by their market share.

RankNameMarket share
1
Mailchimp
Atlanta, Georgia, United States

A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

Free$13+/month
2
Klaviyo
Boston, Massachusetts, United States

A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

Free$45+/month
3
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
4
Avada Commerce
Hanoi, Vietnam

A marketing automation platform designed for merchants running Shopify or Magento stores.

Free$16+/month
5
Brevo
Paris, France

A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.

Free$9+/month
6
Drip
Minneapolis, Minnesota, United States

A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach.

$39+/month
7
Omnisend
London, United Kingdom

A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface.

Free$20+/month
8
RD Station
Florianópolis, Santa Catarina, Brazil

A Brazilian digital marketing platform that helps businesses manage campaigns, create landing pages, send emails, engage visitors, and track leads.

$18+/month
9
SendPulse
New York, United States

A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications.

Free$15+/month
10
CiviCRM
San Francisco, California, United States

A web-based constituent relationship management system built by and for nonprofit organizations and NGO's.

FreeOpen source
11
Salesforce Marketing Cloud
San Francisco, California, United States

A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

$25+/user/month
12
Acumbamail
Ciudad Real, Spain

A Spanish marketing platform that allows users to create email and SMS campaigns, landing pages and surveys.

Free$34+/month
13
LeadConnector
Dallas, Texas, United States

A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications.

$$$
14
Dotdigital
London, United Kingdom

A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

$$$
15
Ortto
San Francisco, California, United States

An integrated customer data, marketing automation, and analytics platform that eliminates the need for additional connections to run campaigns.

$199+/month
16
Customer.io
Beaverton, Oregon, United States

A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale.

$100+/month
17
Zeta Marketing Platform
New York, United States

An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time.

$580,000+/year
18
Marketo Engage
San Jose, California, United States

An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences.

$40,000+/year
19
SALESmanago
Krakow, Poland

An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications.

$$$
20
Listrak
Lititz, Pennsylvania, United States

A cross-channel marketing automation platform designed for the retail industry.

$$$
21
Constant Contact
Waltham, Massachusetts, United States

A digital marketing platform that handles email campaigns, SMS, social media, and event marketing.

$12+/month
22
Epsilon
Irving, Texas, United States

An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.

$$$
23
Oracle Eloqua
Austin, Texas, United States

A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns.

$2,000+/month
24
Edrone
Krakow, Poland

A CRM and marketing automation system aimed at e-commerce platforms to support online stores in their sales processes.

$$$

👉 See Also

Data is based on the analysis of 8,519 websites from Serbia.
Statistics were last calculated on .
For details, see our methodology and disclaimer.