⚡ Marketing Automation in the United States

Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

The United States of America (USA) is a North American country with a population of over 341 million people.

According to our data, marketing automation platforms are used on 8.4% of websites from the United States.

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in the United States in 2026, based on market share.

The most popular is Mailchimp with an impressive share of 47.1%, followed by Constant Contact with 15% and Klaviyo with 14.2%.

🚀 Highlights

Here is a list of the top platforms that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 68 marketing automation platforms used on sites from the United States, ranked by their market share.

RankNameMarket share
1
Mailchimp
Atlanta, Georgia, United States

A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

Free$13+/month
2
Constant Contact
Waltham, Massachusetts, United States

A digital marketing platform that handles email campaigns, SMS, social media, and event marketing.

$12+/month
3
Klaviyo
Boston, Massachusetts, United States

A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

Free$45+/month
4
Salesforce Marketing Cloud
San Francisco, California, United States

A marketing platform that supports real-time customer engagement, email and marketing automation, social media engagement, SMS messaging, push notifications, and customer marketing analytics.

$25+/user/month
5
LeadConnector
Dallas, Texas, United States

A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications.

$$$
6
Marketo Engage
San Jose, California, United States

An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences.

$40,000+/year
7
Kit
Boise, Idaho, United States

An email marketing and creator-focused platform that helps creators build and monetize their audiences.

Free$39+/month
8
Attentive
New York, United States

An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns.

$4,000+/year
9
Avada Commerce
Hanoi, Vietnam

A marketing automation platform designed for merchants running Shopify or Magento stores.

Free$16+/month
10
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
11
Brevo
Paris, France

A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.

Free$9+/month
12
Omnisend
London, United Kingdom

A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface.

Free$20+/month
13
Oracle Eloqua
Austin, Texas, United States

A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns.

$2,000+/month
14
govDelivery
Denver, Colorado, United States

A digital communications platform for government that provides email, campaigns, SMS, and social media channels all in one solution.

$$$
15
Privy
Boston, Massachusetts, United States

An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars.

$30+/month
16
Keap
Dallas, Texas, United States

A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses.

$299+/month
17
Dotdigital
London, United Kingdom

A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

$$$
18
Listrak
Lititz, Pennsylvania, United States

A cross-channel marketing automation platform designed for the retail industry.

$$$
19
Drip
Minneapolis, Minnesota, United States

A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach.

$39+/month
20
Justuno
Fairfax, California, United States

An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior.

Free$39+/month
21
GetResponse
Gdansk, Poland

A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications.

$19+/month
22
HighLevel
Dallas, Texas, United States

An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard.

$97+/month
23
Zeta Marketing Platform
New York, United States

An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time.

$580,000+/year
24
Sailthru
Nashville, Tennessee, United States

A customer retention platform that helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers.

$$$
25
Postscript
Scottsdale, Arizona, United States

An SMS marketing and sales tool focused on Shopify stores.

$25+/month

👉 See Also

Data is based on the analysis of 491,063 websites from the United States.
Statistics were last calculated on .
For details, see our methodology and disclaimer.