⚡ Personalization in Serbia

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Serbia is a Southeastern European country with a population of around 6.7 million people.

According to our research, personalization software is used on 1.2% of websites from Serbia.

⭐ Most Popular in 2026

The following chart shows the top personalization software in Serbia in 2026, based on market share.

The most popular is Adobe Experience Platform with an impressive share of 44.4%, followed by Acquia with 30.3% and Drip with 12.1%.

🚀 Highlights

Here is a list of the top software that is more popular in Serbia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Acquia ^(-6)
3. Drip ^(-10)
5. Athos Commerce ^(-5)
6. Dotdigital ^(-1)
7. Kameleoon ^(-16)
8. Segmentify ^(-39)
11. Coveo ^(-15)
12. Insider ^(-12)
13. Webtrends Optimize ^(-30)
14. Bloomreach ^(-1)

✨ Best Personalization Software

Below is a more detailed list of 17 personalization software solutions used on sites from Serbia, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	44.4%
2	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	30.3%
3	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	12.1%
4	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	5.1%
5	Athos Commerce San Antonio, Texas, United States An e-commerce search, product discovery, and AI-powered personalization platform formed through the merger of Searchspring, Klevu, and Intelligent Reach under one brand. $699+/month	2%
6	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	2%
7	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	2%
8	Segmentify Istanbul, Turkey A customer engagement platform that enables brands to provide personalized, omnichannel customer experiences in real time. €149+/month	2%
9	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	2%
10	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	2%
11	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	1%
12	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	1%
13	Webtrends Optimize Egham, United Kingdom An enterprise-grade A/B testing and personalisation platform using conversion rate optimisation tools. Free tier$179+/month	1%
14	Bloomreach Mountain View, California, United States Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution. $$$	1%
15	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences. $1,500/month	1%
16	Triptease London, United Kingdom An all-in-one data marketing platform for hotels to personalize marketing and increase direct bookings. $$$	1%
17	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	1%

👉 See Also

🌎 Personalization in other countries

Data is based on the analysis of 8,519 websites from Serbia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.