⚡ Social Media

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

According to our data, social media platforms are used on 50.8% of all websites.
24.4% of these sites use only one social media platform, 28.6% use two, and 47% use three or more simultaneously.

We measure social media popularity by counting profile links from websites.

⭐ Most Popular in 2026

The following chart shows the leading social media platforms in 2026, based on market share.

The most popular is Facebook with an impressive share of 76.8%, followed by Instagram with 57.7% and X with 47.3%.

Facebook 76.8%
Instagram 57.7%
X 47.3%
LinkedIn 30.9%
WhatsApp 7.5%
TikTok 6.6%
Pinterest 5.8%
Telegram 4.1%
VK 1.8%
Line 1.3%
Flickr 1%
SoundCloud 0.9%
Yelp 0.9%
Discord 0.8%
Bluesky 0.7%

You can also drill down by country:

🚀 Country Highlights

Here is a list of platforms that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Instagram is #1 in Brazil ^(-1)
X is #1 in Japan ^(-2)
WhatsApp is #1 in Cambodia ^(-4)
Telegram is #1 in Uzbekistan ^(-7)
VK is #1 in Russia ^(-8)
QQ is #1 in China ^(-17)
LinkedIn is #3 in Australia ^(-1)
Line is #3 in Taiwan ^(-7)
Viber is #4 in Ukraine ^(-18)
TikTok is #5 in the United Kingdom ^(-1)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 86 social media platforms we detect, ranked by their market share.

Available filters: Bookish Decentralized Photo Video

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	76.8%
2	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	57.7%
3	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	47.3%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	30.9%
5	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	7.5%
6	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	6.6%
7	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	5.8%
8	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	4.1%
9	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	1.8%
10	Line Tokyo, Japan A Japanese instant messaging and social networking app often described as a super-app because it integrates services such as a digital wallet, news feed, digital comics, media streaming, and shopping. Free	1.3%
11	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	1%
12	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.9%
13	Yelp San Francisco, California, United States A crowd-sourced review platform where people can write reviews about local businesses. Free$180+/month	0.9%
14	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.8%
15	Bluesky Seattle, Washington, United States A social network designed to operate without control by a single company, built as a reference implementation of the AT Protocol for distributed social networks. Free	0.7%
16	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.7%
17	WeChat Shenzhen, China A Chinese instant messaging, social media, and mobile payment app that has evolved into a super-app combining communication, commerce, and everyday services. Free	0.6%
18	QQ Shenzhen, China A Chinese instant messaging software platform. Free	0.6%
19	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.5%
20	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.5%
21	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.5%
22	Viber Tokyo, Japan A free, cross-platform instant messaging and calling application owned by Rakuten. Free	0.5%
23	Xing Hamburg, Germany A German career-oriented social networking website.	0.4%
24	OK.ru Moscow, Russia A Russian social networking service. Free	0.4%
25	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.4%

Data is based on the analysis of 3,040,870 websites.
Statistics were last calculated on February 3, 2026.
For details, see our methodology and disclaimer.