⚡ A/B Testing in Colombia

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Colombia is a South American country with a population of over 52 million people.

According to our data, A/B testing tools are used on 1.5% of websites from Colombia.

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Colombia in 2026, based on market share.

The most popular is VWO with a share of 25.8%, followed by Crazy Egg with 11.8% and Zoho PageSense with 11.8%.

VWO 25.8%
Crazy Egg 11.8%
Zoho PageSense 11.8%
Adobe Target 7.5%
OptinMonster 6.5%
Dynamic Yield 6.5%
OptiMonk 5.4%
PostHog 5.4%
Oracle Maxymiser 4.3%
Inspectlet 3.2%
Unbounce 3.2%
Optimizely 3.2%
AB Tasty 2.2%
Justuno 2.2%
Other 1%

🚀 Highlights

Here is a list of the top tools that are more popular in Colombia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Zoho PageSense ^(-6)
4. Adobe Target ^(-7)
6. Dynamic Yield ^(-16)
7. OptiMonk ^(-1)
9. Oracle Maxymiser ^(-31)
10. Inspectlet ^(-5)
11. Unbounce ^(-2)
14. Justuno ^(-3)
17. Plerdy ^(-7)
18. Webflow Optimize ^(-5)

✨ Best A/B Testing Tools

Below is a more detailed list of 21 A/B testing tools used on sites from Colombia, ranked by their market share.

Rank	Name	Market share
1	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	25.8%
2	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	11.8%
3	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	11.8%
4	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	7.5%
5	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	6.5%
6	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	6.5%
7	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	5.4%
8	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	5.4%
9	Oracle Maxymiser Austin, Texas, United States A cloud-based software that enables marketers to test, target and personalize what a customer sees on a website or app, increasing engagement and revenue.	4.3%
10	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	3.2%
11	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	3.2%
12	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	3.2%
13	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	2.2%
14	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	2.2%
15	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	2.2%
16	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	2.2%
17	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	2.2%
18	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	1.1%
19	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	1.1%
20	Leadpages Minneapolis, Minnesota, United States A lead generation platform that allows users to create landing pages, collect email addresses with lead gen forms, offer lead magnets, process payments, and track analytics. $49+/month	1.1%
21	FigPii Chicago, Illinois, United States A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing. Free$149.99+/month	1.1%

👉 See Also

🌎 A/B Testing in other countries

Data is based on the analysis of 6,099 websites from Colombia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.