⚡ A/B Testing in France

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

France is a Western European country with a population of around 69 million people.

According to our data, A/B testing tools are used on 1.4% of websites from France.

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in France in 2026, based on market share.

The most popular is AB Tasty with a share of 22.4%, followed by VWO with 11.7% and Kameleoon with 9.6%.

AB Tasty 22.4%
VWO 11.7%
Kameleoon 9.6%
Nosto 9.6%
OptinMonster 8.1%
Crazy Egg 7.4%
PostHog 5.1%
Optimizely 4.2%
Zoho PageSense 3.6%
Intelligems 3.2%
OptiMonk 2.8%
Unbounce 2.3%
Dynamic Yield 2.3%
Convert 2%
Other 5.7%

🚀 Highlights

Here is a list of the top tools that are more popular in France than worldwide.
Differences between global and country rankings are shown in parentheses.

1. AB Tasty ^(-11)
3. Kameleoon ^(-18)
4. Nosto ^(-12)
10. Intelligems ^(-4)
12. Unbounce ^(-1)
13. Dynamic Yield ^(-9)
18. Monetate ^(-8)
20. Webflow Optimize ^(-3)
21. Airship ^(-11)
22. Plerdy ^(-2)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 42 A/B testing tools used on sites from France, ranked by their market share.

Rank	Name	Market share
1	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	22.4%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	11.7%
3	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	9.6%
4	Nosto Helsinki, Finland The intelligent commerce experience platform that integrates with Shopify, Magento, Adobe Commerce, Shopware, BigCommerce and VTEX. $$$	9.6%
5	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	8.1%
6	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	7.4%
7	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	5.1%
8	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	4.2%
9	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	3.6%
10	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	3.2%
11	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	2.8%
12	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	2.3%
13	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	2.3%
14	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	2%
15	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	2%
16	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	1.6%
17	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	1.4%
18	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	0.9%
19	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	0.9%
20	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	0.8%
21	Airship San Francisco, California, United States A customer engagement platform that orchestrate journeys in app, on the web, and across all promotional channels like email, push, in-app and SMS. $$$	0.8%
22	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	0.8%
23	ABlyft Kiel, Germany An A/B testing platform with a powerful visual editor and a focus on developers. Free$$$	0.8%
24	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	0.7%
25	FigPii Chicago, Illinois, United States A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing. Free$149.99+/month	0.7%

👉 See Also

🌎 A/B Testing in other countries

Data is based on the analysis of 111,745 websites from France.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.