⚡ A/B Testing in Sweden

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Sweden is a Northern European country with a population of over 10.5 million people.

According to our data, A/B testing tools are used on 1.6% of websites from Sweden.

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Sweden in 2026, based on market share.

The most popular is VWO with a share of 26.8%, followed by Optimizely with 18.6% and Crazy Egg with 8.2%.

VWO 26.8%
Optimizely 18.6%
Crazy Egg 8.2%
OptinMonster 7%
Kilkaya 6.2%
Convert 3.9%
Adobe Target 3.7%
Nosto 3.7%
Kameleoon 3.7%
Dynamic Yield 2.9%
PostHog 2.9%
Shogun 2.5%
Unbounce 1.9%
AB Tasty 1.9%
Other 6.1%

🚀 Highlights

Here is a list of the top tools that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Optimizely ^(-2)
5. Kilkaya ^(-23)
6. Convert ^(-1)
7. Adobe Target ^(-4)
8. Nosto ^(-8)
9. Kameleoon ^(-12)
10. Dynamic Yield ^(-12)
16. Shoplift ^(-2)
17. SiteSpect ^(-19)
19. Visually ^(-6)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 36 A/B testing tools used on sites from Sweden, ranked by their market share.

Rank	Name	Market share
1	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	26.8%
2	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	18.6%
3	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	8.2%
4	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	7%
5	Kilkaya Ski, Norway The Norwegian real-time analytics solution that provides customized dashboards, KPIs, A/B testing and video integration. $$$	6.2%
6	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	3.9%
7	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	3.7%
8	Nosto Helsinki, Finland The intelligent commerce experience platform that integrates with Shopify, Magento, Adobe Commerce, Shopware, BigCommerce and VTEX. $$$	3.7%
9	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	3.7%
10	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	2.9%
11	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	2.9%
12	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	2.5%
13	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	1.9%
14	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1.9%
15	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	1.2%
16	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	1.2%
17	SiteSpect Auburndale, Massachusetts, United States A user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile, and other digital applications. $$$	0.6%
18	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	0.6%
19	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	0.6%
20	Omniconvert Bucharest, Romania A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys. Free$273+/month	0.6%
21	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	0.6%
22	ABlyft Kiel, Germany An A/B testing platform with a powerful visual editor and a focus on developers. Free$$$	0.6%
23	Airship San Francisco, California, United States A customer engagement platform that orchestrate journeys in app, on the web, and across all promotional channels like email, push, in-app and SMS. $$$	0.6%
24	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.6%
25	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	0.4%

👉 See Also

🌎 A/B Testing in other countries

Data is based on the analysis of 29,951 websites from Sweden.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.