⚡ Advertising in Estonia

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Estonia is a Northern European country with a population of around 1.3 million people.

According to our research, online advertising platforms are detected on 11.9% of websites from Estonia.

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Estonia in 2026, based on market share.

The most popular is Google AdSense with an impressive share of 38.9%, followed by Google Ads with 30.7% and LinkedIn Ads with 11.9%.

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Estonia than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 64 online advertising platforms used on sites from Estonia, ranked by their market share.

RankNameMarket share
1
Google AdSense
Mountain View, California, United States

An advertising network that lets publishers earn revenue by displaying targeted ads on their websites.

$$$
2
Google Ads
Mountain View, California, United States

A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.

3
LinkedIn Ads
Mountain View, California, United States

An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.

4
Google AdSense for Platforms
Mountain View, California, United States

An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.

5
Google AdSense for Domains
Mountain View, California, United States

Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.

6
Adform
Copenhagen, Denmark

A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools.

$$$
7
Adobe Advertising
San Jose, California, United States

A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.

8
Ezoic
Carlsbad, California, United States

A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner.

$$$
9
Microsoft Advertising
Redmond, Washington, United States

A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.

10
Yandex Advertising Network
Moscow, Russia

A contextual advertising platform operated by Yandex that enables publishers to monetize websites and mobile apps with text, display, and native ads.

11
Google Ad Manager
Mountain View, California, United States

An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.

12
Criteo
Paris, France

A French performance advertising platform focused on commerce media and retargeting.

13
AdRotate
Den Helder, Netherlands

An advertising manager plugin for WordPress that features unlimited ad units, automatic ad rotation and integration with Google AdSense, Google Ad Manager, Amazon Ads, Media.net and more.

FreeOpen source€49.00+
14
Setupad
Riga, Latvia

Ad optimization platform that helps publishers increase advertising revenue by optimizing programmatic demand.

15
Microsoft Invest
Redmond, Washington, United States

A a demand side ad management platform with full buy-side capabilities.

16
Taboola
New York, United States

A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites.

$$$
17
Amazon Advertising
Seattle, Washington, United States

A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.

18
InMobi
Bengaluru, India

A mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.

19
OpenX
Pasadena, California, United States

A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.

20
Quantcast
San Francisco, California, United States

A digital platform specializing in real-time advertising, audience measurement and consent management.

Free$$$
21
MovieAds
Saint Petersburg, Russia

A Russian video advertising network that helps website owners monetise traffic by serving video ads and paying for impressions rather than clicks.

22
AdOcean
Warsaw, Poland

An advanced ad server that enables publishers to effectively manage their ad space and optimize campaign profitability programmatically.

976 PLN+/month
23
Google Marketing Platform
Mountain View, California, United States

An online advertising and analytics platform from Google.

24
Publift
Dublin, Ireland

A premium ad network and ad ops partner built for established digital publishers who sell ad inventory programmatically.

$$$
25
BidSwitch
Paris, France

Middleware that optimizes trading connectivity between different programmatic technology platforms, enabling SSPs to integrate with more than 220 DSPs.

👉 See Also

Data is based on the analysis of 5,049 websites from Estonia.
Statistics were last calculated on .
For details, see our methodology and disclaimer.